The 12 Days of Christmas: Marketing Edition
Planning your Christmas Dinner
Every family has unique traditions for their Christmas meal, each with different dishes and puddings. Like Christmas dinners around the world, each client’s marketing campaign requires different ingredients to be successful. Ensure your campaign is customised to suit your market sector and the needs of your customers. Every ingredient makes a big difference in the overall influence and reach of your campaign.
Buying Gifts
When purchasing Christmas gifts, you always want to get something that you know your friends and family will enjoy. The same level of familiarity is required when reaching out to your customers. Market research gives you a good idea of what your customers want and need, so you can customise your campaign to interest them.
Decorating your Home
Most homes have a distinct theme for Christmas. When you choose a particular colour scheme for your decorations, it looks best when it is consistent around the home. The same goes for your branding and brand strategy. Your website, logo and corporate stationary, Twitter and other social media pages and all materials associated with your brand should contain consistent colours to reflect your brand’s identity.
Writing Letters to Santa
After writing out your letters to Santa this year, keep your pen handy. You’ll need it for all of the copywriting that is required to make your marketing campaigns successful. Ensure that your web copy is tailored and relevant to the right audience, unique, authoritative and contains the appropriate keywords for your products and services.
Donning your Christmas Hats
While your friends and family are donning their Santa hats this holiday season, develop some White Hat SEO strategies. White Hat SEO focuses on your audience as individuals, highlighting the user experience. It includes creating authoritative content, thorough keyword research and quality inbound links.
Hanging Wreaths
Christmas wreaths are circular to represent eternity and the unending cycle of life. Win Marketing’s SHARE social media model resembles this symbol, as a circle to represent the ongoing cycle of social networking. It is a circular process that ensures your social media strategy continually engages your target audience.
Hanging Christmas Garlands
The best Christmas garlands are those that are strongly linked; otherwise, they will fall to pieces. Marketing is built on a similar principle. In the online world, link building is important, and it is crucial to obtain high-quality inbound links from authoritative sites in your sector. Offline, successful marketing campaigns benefit from another kind of link building: networking and word-of-mouth.
Putting up the Christmas Tree
Be sure to branch out when planning your campaigns. If your campaign is mostly focused on online marketing, consider introducing direct mail into the mix. If you mainly work with print marketing, think about implementing an SEO strategy and social media campaign. The more you diversify, the more potential customers you’ll reach.
Placing the Star on Top of Your Tree
Stars are a major symbol during the holiday season because the Star of Bethlehem led Mary, Joseph and the wise men to the scene of the nativity. At Win Marketing, our Star is the central branding and core message that your brand stands for. Each client should have one or two messages about their product or service that is expressed consistently, which helps to differentiate them from the competition. Every blog post, tweet and direct mail resource should reinforce this message, creating a consistent brand and keeping your customers informed about your mission as a company.
Hanging Lights
During the holidays, the houses that stand out most are those with the brightest, most creative light displays. When designing direct marketing and advertising, the same principle applies. Your material should be unique and eye-catching while relating to your products. Plain sheets and brochures will be ignored by potential customers; so, ensure that your direct marketing material and sales collateral stand out from the competition.
Pulling Christmas Crackers
When pulling Christmas crackers, only one side can win and you never know who will be the victor. A similar principle applies to the success of your marketing campaign. You never know how successful your campaign will be until it has been launched. As such, it is important to monitor its progress and adjust accordingly so that you can optimise the campaign to produce the best results possible.
Eating the Christmas Pudding
An age-old Christmas tradition rewards one person at the dinner table with a lucky coin once everyone digs into their puddings. The holiday season and Christmas dinner culminates with this tradition, which always ends with someone receiving a prize. When it comes to marketing, each campaign will potentially culminate with a reward. If you’ve planned an effective, well-rounded campaign, your efforts will pay off in the end.
Planning your Christmas Dinner
Every family has unique traditions for their Christmas meal, each with different dishes and puddings. Like Christmas dinners around the world, each client’s marketing campaign requires different ingredients to be successful. Ensure your campaign is customised to suit your market sector and the needs of your customers. Every ingredient makes a big difference in the overall influence and reach of your campaign.
Buying Gifts
When purchasing Christmas gifts, you always want to get something that you know your friends and family will enjoy. The same level of familiarity is required when reaching out to your customers. Market research gives you a good idea of what your customers want and need, so you can customise your campaign to interest them.
Decorating your Home
Most homes have a distinct theme for Christmas. When you choose a particular colour scheme for your decorations, it looks best when it is consistent around the home. The same goes for your branding and brand strategy. Your website, logo and corporate stationary, Twitter and other social media pages and all materials associated with your brand should contain consistent colours to reflect your brand’s identity.
Writing Letters to Santa
After writing out your letters to Santa this year, keep your pen handy. You’ll need it for all of the copywriting that is required to make your marketing campaigns successful. Ensure that your web copy is tailored and relevant to the right audience, unique, authoritative and contains the appropriate keywords for your products and services.
Donning your Christmas Hats
While your friends and family are donning their Santa hats this holiday season, develop some White Hat SEO strategies. White Hat SEO focuses on your audience as individuals, highlighting the user experience. It includes creating authoritative content, thorough keyword research and quality inbound links.
Hanging Wreaths
Christmas wreaths are circular to represent eternity and the unending cycle of life. Win Marketing’s SHARE social media model resembles this symbol, as a circle to represent the ongoing cycle of social networking. It is a circular process that ensures your social media strategy continually engages your target audience.
Hanging Christmas Garlands
The best Christmas garlands are those that are strongly linked; otherwise, they will fall to pieces. Marketing is built on a similar principle. In the online world, link building is important, and it is crucial to obtain high-quality inbound links from authoritative sites in your sector. Offline, successful marketing campaigns benefit from another kind of link building: networking and word-of-mouth.
Putting up the Christmas Tree
Be sure to branch out when planning your campaigns. If your campaign is mostly focused on online marketing, consider introducing direct mail into the mix. If you mainly work with print marketing, think about implementing an SEO strategy and social media campaign. The more you diversify, the more potential customers you’ll reach.
Placing the Star on Top of Your Tree
Stars are a major symbol during the holiday season because the Star of Bethlehem led Mary, Joseph and the wise men to the scene of the nativity. At Win Marketing, our Star is the central branding and core message that your brand stands for. Each client should have one or two messages about their product or service that is expressed consistently, which helps to differentiate them from the competition. Every blog post, tweet and direct mail resource should reinforce this message, creating a consistent brand and keeping your customers informed about your mission as a company.
Hanging Lights
During the holidays, the houses that stand out most are those with the brightest, most creative light displays. When designing direct marketing and advertising, the same principle applies. Your material should be unique and eye-catching while relating to your products. Plain sheets and brochures will be ignored by potential customers; so, ensure that your direct marketing material and sales collateral stand out from the competition.
Pulling Christmas Crackers
When pulling Christmas crackers, only one side can win and you never know who will be the victor. A similar principle applies to the success of your marketing campaign. You never know how successful your campaign will be until it has been launched. As such, it is important to monitor its progress and adjust accordingly so that you can optimise the campaign to produce the best results possible.
Eating the Christmas Pudding
An age-old Christmas tradition rewards one person at the dinner table with a lucky coin once everyone digs into their puddings. The holiday season and Christmas dinner culminates with this tradition, which always ends with someone receiving a prize. When it comes to marketing, each campaign will potentially culminate with a reward. If you’ve planned an effective, well-rounded campaign, your efforts will pay off in the end.
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