Social Media is More Popular Among Women
A new study by Pew Research finds that more women than men are active on social networks. This interesting insight could offer some guidance about which social networks your brand should focus on, while shedding light on the fact that Facebook and Twitter aren’t the only useful social media tools in the world of web marketing.
According to the study, 76% of adult women use Facebook while 66% of men are active on this particular social network. On Twitter, 18% of women are active, compared to 17% of men. On Instagram, 20% of women are active, compared to 17% of men. The biggest divide was seen on Pinterest, where 33% of women are active, compared to just 8% of men. The opposite only occurred on LinkedIn, where 24% of men were active on the social network, compared to 19% of women.
There is certainly a significant divide among male and female social networking behaviour. As such, it would be a good idea for marketers to target different social networks to reach different audiences. We are seeing more and more feminine-targeted products using Instagram and Pinterest in their marketing campaigns. Cosmetic companies like Sephora and MAC post new products and looks on Instagram while women’s clothing brands like Chanel and Zara are very active on Pinterest.
Overall, 73% of all adults are now active on social media sites, with 42% being active on more than one social network. As such, it is important for marketers to explore the potential of social media marketing. Starting out on Facebook and Twitter is key, before venturing into newer, niche networks like Instagram and Pinterest.
To read the full study, visit: http://pewinternet.org/Reports/2013/Social-Media-Update/Main-Findings.aspx.
For help with using social networking to expand your brand’s reach, visit our Social Media Marketing page, or give Win Marketing a call at 01509 265 890.
A new study by Pew Research finds that more women than men are active on social networks. This interesting insight could offer some guidance about which social networks your brand should focus on, while shedding light on the fact that Facebook and Twitter aren’t the only useful social media tools in the world of web marketing.
According to the study, 76% of adult women use Facebook while 66% of men are active on this particular social network. On Twitter, 18% of women are active, compared to 17% of men. On Instagram, 20% of women are active, compared to 17% of men. The biggest divide was seen on Pinterest, where 33% of women are active, compared to just 8% of men. The opposite only occurred on LinkedIn, where 24% of men were active on the social network, compared to 19% of women.
There is certainly a significant divide among male and female social networking behaviour. As such, it would be a good idea for marketers to target different social networks to reach different audiences. We are seeing more and more feminine-targeted products using Instagram and Pinterest in their marketing campaigns. Cosmetic companies like Sephora and MAC post new products and looks on Instagram while women’s clothing brands like Chanel and Zara are very active on Pinterest.
Overall, 73% of all adults are now active on social media sites, with 42% being active on more than one social network. As such, it is important for marketers to explore the potential of social media marketing. Starting out on Facebook and Twitter is key, before venturing into newer, niche networks like Instagram and Pinterest.
To read the full study, visit: http://pewinternet.org/Reports/2013/Social-Media-Update/Main-Findings.aspx.
For help with using social networking to expand your brand’s reach, visit our Social Media Marketing page, or give Win Marketing a call at 01509 265 890.
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