Win Marketing’s Favourite Valentine’s Day Ad Campaigns
Holidays are a great time for marketers to exercise their creative muscle, and we always see some fantastic campaigns in the weeks leading up to Valentine’s Day. Here are some of Win Marketing’s picks for the best and most effective marketing campaigns for 2014.
M&Ms
M&Ms tend to stick with what works, always offering personalised treats on Valentine’s Day. Every year, the company creates a fun new television advertisement to let customers know that they can print their own personal message or picture on M&Ms to give to their loved ones.
This year’s advert was especially cute:
Ann Summers
Ann Summer is not one to shy away from controversy, and the lingerie chain’s guerrilla marketing campaign for Valentine’s Day 2014 was very risky. The company projected messages on shops in London. On Thornton’s, the projection said ‘Chocolates are for hospitals’. Other projections declared that ‘A bunch of roses belongs in the Eighties’. All projections included the hashtag #annsummersday, to encourage passers-by to tweet about the campaign.
Barney’s New York
High-end retailer Barney’s New York took to Pinterest for its Valentine’s Day 2014 social media marketing campaign. The company launched a contest that asked users of the social network to make a Valentine’s Day wish list that includes at least five items from Barney’s own Pinterest board. The best board was featured on Barney’s website and the owner of the board received a gift card – and, they will probably also receive an item from their wish list as a Valentine’s Day gift from their significant other!
There are endless possibilities for creating an engaging and creative Valentine’s Day marketing campaign. Through viral marketing, traditional ad campaigns and social networking, there are thousands of ways to increase brand awareness and improve your sales on holidays.
Win Marketing can help you create a fun and engaging marketing campaign for the next big holiday. Visit our website or give us a call at 01509 265890 for more information about our services.
Holidays are a great time for marketers to exercise their creative muscle, and we always see some fantastic campaigns in the weeks leading up to Valentine’s Day. Here are some of Win Marketing’s picks for the best and most effective marketing campaigns for 2014.
M&Ms
M&Ms tend to stick with what works, always offering personalised treats on Valentine’s Day. Every year, the company creates a fun new television advertisement to let customers know that they can print their own personal message or picture on M&Ms to give to their loved ones.
This year’s advert was especially cute:
Ann Summers
Ann Summer is not one to shy away from controversy, and the lingerie chain’s guerrilla marketing campaign for Valentine’s Day 2014 was very risky. The company projected messages on shops in London. On Thornton’s, the projection said ‘Chocolates are for hospitals’. Other projections declared that ‘A bunch of roses belongs in the Eighties’. All projections included the hashtag #annsummersday, to encourage passers-by to tweet about the campaign.
Barney’s New York
High-end retailer Barney’s New York took to Pinterest for its Valentine’s Day 2014 social media marketing campaign. The company launched a contest that asked users of the social network to make a Valentine’s Day wish list that includes at least five items from Barney’s own Pinterest board. The best board was featured on Barney’s website and the owner of the board received a gift card – and, they will probably also receive an item from their wish list as a Valentine’s Day gift from their significant other!
There are endless possibilities for creating an engaging and creative Valentine’s Day marketing campaign. Through viral marketing, traditional ad campaigns and social networking, there are thousands of ways to increase brand awareness and improve your sales on holidays.
Win Marketing can help you create a fun and engaging marketing campaign for the next big holiday. Visit our website or give us a call at 01509 265890 for more information about our services.
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