How to Avoid Google Penalties
A penalty is Google’s way of removing low-quality content to help improve search results for users. The search engine wants to ensure that users are always redirected to high-quality, relevant content. So, if you have received a penalty, then it is time to make some charges to your content marketing and SEO strategies.
Low Quality Links
One of the main reasons for Google penalties are low-quality links. Previously, directories presented an easy way for internet users to find particular services, but these sites have become outdated. Nowadays, they are solely used for link building – and the links they provide are very low-quality. If your business is listed on many directories, you are likely to be penalised.
Exchanging links excessively is another sure-fire way to receive a penalty. While link exchanges are a viable way to boost your website’s visibility, Google can tell that something is not right when dozens of links back to your site suddenly appear. It is obvious to the search engine that the links have been bought and that they are not high quality.
Low Quality Content
Penalties are also issued when it is obvious that content has been written solely for link building purposes. This is why some websites have been penalised for excessively featuring irrelevant guest blogs. Another way to get penalised is by writing low-quality content on article sites simply to insert a link to your website. Ensure that your content is always relevant to your target audience and that it serves a useful purpose for readers, rather than being self-serving to build links.
How to Recover From A Google Penalty
If you have received a penalty from Google, it is not the end of the world for your website. You can improve your visibility again by cleaning up your low-quality backlinks. On Google Webmaster Tools, you can see most of the sites that have linked to you. Identify the sites with the bad backlinks and remove them.
It is a simple task when removing links from message boards or article sites. You can simply sign in and correct the text. However, you may need to contact webmasters to remove low-quality links from directories and spammy websites.
When it comes to Google penalties, the best defense is a good offense. Practice good SEO marketing from the beginning and ensure that you build high-quality links with relevant content. To find out how you can improve your SEO strategy, visit Win Marketing’s Web Marketing page or call us at +44 (0)1509 265 890.
A penalty is Google’s way of removing low-quality content to help improve search results for users. The search engine wants to ensure that users are always redirected to high-quality, relevant content. So, if you have received a penalty, then it is time to make some charges to your content marketing and SEO strategies.
Low Quality Links
One of the main reasons for Google penalties are low-quality links. Previously, directories presented an easy way for internet users to find particular services, but these sites have become outdated. Nowadays, they are solely used for link building – and the links they provide are very low-quality. If your business is listed on many directories, you are likely to be penalised.
Exchanging links excessively is another sure-fire way to receive a penalty. While link exchanges are a viable way to boost your website’s visibility, Google can tell that something is not right when dozens of links back to your site suddenly appear. It is obvious to the search engine that the links have been bought and that they are not high quality.
Low Quality Content
Penalties are also issued when it is obvious that content has been written solely for link building purposes. This is why some websites have been penalised for excessively featuring irrelevant guest blogs. Another way to get penalised is by writing low-quality content on article sites simply to insert a link to your website. Ensure that your content is always relevant to your target audience and that it serves a useful purpose for readers, rather than being self-serving to build links.
How to Recover From A Google Penalty
If you have received a penalty from Google, it is not the end of the world for your website. You can improve your visibility again by cleaning up your low-quality backlinks. On Google Webmaster Tools, you can see most of the sites that have linked to you. Identify the sites with the bad backlinks and remove them.
It is a simple task when removing links from message boards or article sites. You can simply sign in and correct the text. However, you may need to contact webmasters to remove low-quality links from directories and spammy websites.
When it comes to Google penalties, the best defense is a good offense. Practice good SEO marketing from the beginning and ensure that you build high-quality links with relevant content. To find out how you can improve your SEO strategy, visit Win Marketing’s Web Marketing page or call us at +44 (0)1509 265 890.
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