How to Determine Your Social Media Strategy
The key to success in social media marketing is creating a custom strategy that appeals to your brand’s specific customer base. It is important to remember that the same tactic that works for one industry may not be ideal for another. So, be sure to choose your social networks wisely, so you can get in touch with the right customers.
Go where your target consumers are. Based on the age of your target audience, you can get a good idea of the kind of social media they use on a regular basis. For example, Instagram and Snapchat are highly popular among young people attending school and university while Pinterest is popular among young adults.
It is also important to consider how the format of each social network works with your brand and its products or services. Beauty, fashion, media and travel brands are highly aesthetic, and there is a great opportunity to share photos on networks like Pinterest and Instagram. However, what works for one industry may not be the Holy Grail for all others.
In industries that are not very visual – such as health and education – it is a good idea to use your words. At Win Marketing, we work with a wide range of clients in the health and safety market, and we have determined that blogging is a very effective way to reach out to potential clients. Through informative articles on important industry topics, your brand can demonstrate its expertise to consumers in more academic markets. There are plenty of blogging communities where you can share your posts to gain more exposure, such as BlogEngage and Blokube.
Brands in these markets can also benefit by trying out more visual approaches. Infographics are great ways to distribute useful information about topics that are important to your customer base while raising brand awareness. In a similar vein you can use social media tools like Slide Share to distribute academic information a visual way while enhancing your brand’s profile.
Win Marketing can help you develop a social media marketing strategy that appeals to your target audience and boosts your brand. Visit our Social Media page for more details or call us at: +44(0)1509 265890.
The key to success in social media marketing is creating a custom strategy that appeals to your brand’s specific customer base. It is important to remember that the same tactic that works for one industry may not be ideal for another. So, be sure to choose your social networks wisely, so you can get in touch with the right customers.
Go where your target consumers are. Based on the age of your target audience, you can get a good idea of the kind of social media they use on a regular basis. For example, Instagram and Snapchat are highly popular among young people attending school and university while Pinterest is popular among young adults.
It is also important to consider how the format of each social network works with your brand and its products or services. Beauty, fashion, media and travel brands are highly aesthetic, and there is a great opportunity to share photos on networks like Pinterest and Instagram. However, what works for one industry may not be the Holy Grail for all others.
In industries that are not very visual – such as health and education – it is a good idea to use your words. At Win Marketing, we work with a wide range of clients in the health and safety market, and we have determined that blogging is a very effective way to reach out to potential clients. Through informative articles on important industry topics, your brand can demonstrate its expertise to consumers in more academic markets. There are plenty of blogging communities where you can share your posts to gain more exposure, such as BlogEngage and Blokube.
Brands in these markets can also benefit by trying out more visual approaches. Infographics are great ways to distribute useful information about topics that are important to your customer base while raising brand awareness. In a similar vein you can use social media tools like Slide Share to distribute academic information a visual way while enhancing your brand’s profile.
Win Marketing can help you develop a social media marketing strategy that appeals to your target audience and boosts your brand. Visit our Social Media page for more details or call us at: +44(0)1509 265890.
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