Panda 4.0: Has Google’s New Update Affected Your Site?
Last week, Google started to roll out its latest update, Panda 4.0, and webmasters are only just catching wind of the enormous effects that the update will have on their sites. Panda is supposed to produce monthly rolling updates, but Panda 4.0 is a bigger update that will have a significant impact on website rankings.
Google hasn’t provided very much information about the update, but Matt Cutts, Google’s Head of Search Spam, offered some insight via his twitter account:
“Think of it like P4 is a new architecture. Brings in some of the softer side, but also lays groundwork for future iteration,” he tweeted.
Based on Panda’s past updates, SEOs believe that 4.0 is a further push for high-quality content. So, if you have noticed a significant change in your rankings or traffic this week, your content is likely to blame – or applaud, if your site’s rankings have improved.
According to Business Insider, some big brands have experienced a drop in visibility thanks to the new update. Ebay.com has experienced a 33% decline this week, due to its thin content. The sites that saw the biggest increases are known for producing original and interesting content. Buzzfeed saw its visibility increase by 25% while ShopStyle was boosted by 250%.
The bottom line is that now is the time to start optimising your website’s content. It’s not just about selling your product or using the right keywords. It is about producing high-quality content that will be of value to your readers. You want your branded to be associated with sharable content that shows readers – and Google – that you know what you’re talking about.
Win Marketing’s team of experienced web copywriters can help you optimise your content. To find out how, visit our copywriting page, or give us a call at: 44(0)1509 265890.
Last week, Google started to roll out its latest update, Panda 4.0, and webmasters are only just catching wind of the enormous effects that the update will have on their sites. Panda is supposed to produce monthly rolling updates, but Panda 4.0 is a bigger update that will have a significant impact on website rankings.
Google hasn’t provided very much information about the update, but Matt Cutts, Google’s Head of Search Spam, offered some insight via his twitter account:
“Think of it like P4 is a new architecture. Brings in some of the softer side, but also lays groundwork for future iteration,” he tweeted.
Based on Panda’s past updates, SEOs believe that 4.0 is a further push for high-quality content. So, if you have noticed a significant change in your rankings or traffic this week, your content is likely to blame – or applaud, if your site’s rankings have improved.
According to Business Insider, some big brands have experienced a drop in visibility thanks to the new update. Ebay.com has experienced a 33% decline this week, due to its thin content. The sites that saw the biggest increases are known for producing original and interesting content. Buzzfeed saw its visibility increase by 25% while ShopStyle was boosted by 250%.
The bottom line is that now is the time to start optimising your website’s content. It’s not just about selling your product or using the right keywords. It is about producing high-quality content that will be of value to your readers. You want your branded to be associated with sharable content that shows readers – and Google – that you know what you’re talking about.
Win Marketing’s team of experienced web copywriters can help you optimise your content. To find out how, visit our copywriting page, or give us a call at: 44(0)1509 265890.
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