Optimise Your eCommerce Site to Boost Mobile Sales
The retail market is currently in a state of transition. Years ago, UK retailers saw consumers shift their attention to ecommerce sites. Now, another transition is taking place as more consumers are beginning to show a preference for mobile shopping.
According to eMarketer, 25% of all online sales will take place on mobile devices. So, now is the time to start optimising the marketing strategy for your e-commerce site.
Mobile Optimisation of Website
It’s not enough to have a website that can cater to mobile devices. It should make the most of the mobile platform. Your e-commerce mobile site should use tools that make it easier for users to browse using their phones and tablets. Sliders, photo links and short videos are just a few of the useful tools that will make for better mobile browsing.
Photo-heavy content
Like all internet users, mobile device users are not very keen to be confronted with a wall of text. So, it is important for your content to be very visual. Use plenty of photos and infographics to keep your users interested and engaged. However, ensure that your images are not so large that they slow down loading times. Never forget – most mobile users will leave a page if it doesn’t load within 6 seconds.
Content on social media
Did you know that 40% of mobile purchases are made after being shared or favourite on Facebook, Twitter or Pinterest? That’s just one of many good reasons to use social media to get in touch with mobile users.
So, don’t let your content just sit there on your website. Get it out there on social media. When you reach out via social media, mobile Facebook, Twitter and Pinterest users will be notified on their phones and tablets.
Get on mobile apps like Snapchat and Instagram
One of the most effective ways to reach mobile customers is to use mobile-based apps like Snapchat and Instagram. Even if your product isn’t particularly visual, you can use these tools in unique ways that encourage them to share related content with you while will also help with brand awareness. These apps are also useful for creating unique promotions.
Win Marketing has developed many effective mobile sites, and we can optimise your site for mobile tablet and smartphone users. For more information, visit our Web Design page or call +44(0)1509 265890.
The retail market is currently in a state of transition. Years ago, UK retailers saw consumers shift their attention to ecommerce sites. Now, another transition is taking place as more consumers are beginning to show a preference for mobile shopping.
According to eMarketer, 25% of all online sales will take place on mobile devices. So, now is the time to start optimising the marketing strategy for your e-commerce site.
Mobile Optimisation of Website
It’s not enough to have a website that can cater to mobile devices. It should make the most of the mobile platform. Your e-commerce mobile site should use tools that make it easier for users to browse using their phones and tablets. Sliders, photo links and short videos are just a few of the useful tools that will make for better mobile browsing.
Photo-heavy content
Like all internet users, mobile device users are not very keen to be confronted with a wall of text. So, it is important for your content to be very visual. Use plenty of photos and infographics to keep your users interested and engaged. However, ensure that your images are not so large that they slow down loading times. Never forget – most mobile users will leave a page if it doesn’t load within 6 seconds.
Content on social media
Did you know that 40% of mobile purchases are made after being shared or favourite on Facebook, Twitter or Pinterest? That’s just one of many good reasons to use social media to get in touch with mobile users.
So, don’t let your content just sit there on your website. Get it out there on social media. When you reach out via social media, mobile Facebook, Twitter and Pinterest users will be notified on their phones and tablets.
Get on mobile apps like Snapchat and Instagram
One of the most effective ways to reach mobile customers is to use mobile-based apps like Snapchat and Instagram. Even if your product isn’t particularly visual, you can use these tools in unique ways that encourage them to share related content with you while will also help with brand awareness. These apps are also useful for creating unique promotions.
Win Marketing has developed many effective mobile sites, and we can optimise your site for mobile tablet and smartphone users. For more information, visit our Web Design page or call +44(0)1509 265890.
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