Marketers Are Starting to Target Wearable Technology
As industry buzz begins to build around the new iWatch from Apple, marketers are preparing strategies for how to tackle advertising on this new platform. According to Bloomberg, advertisers view wearable technology as the ‘next ad frontier’. While it may seem to be jumping the gun, now is certainly the ideal time to begin considering your approach to advertising on wearable gadgets like the iWatch and Google Glass.
Augmented Reality
Wearable technology will really launch augmented reality into mainstream media, and it presents a great marketing opportunity for all types of businesses. Using geotechnology, brands could use push notifications to create sales alerts based on the user’s location. For example, when walking past a music venue, the gadget would alert the user about upcoming gigs and provide a link to ticket sales.
App-Based Marketing
The iWatch and Google Glass will provide users with real-time tools used to carry out everyday tasks on the go. As such, brands should look into developing apps that will be useful on an ongoing basis.
IKEA’s mobile catalogue app is a great example of app marketing, as it provides a useful service while advertising its latest products and promotions. Another functional app is Audi’s battery-saver for smartphones and tablets. Starbucks and GAME also use mobile apps in place of their loyalty cards, which will certainly be attractive to mobile users while reinforcing their branding.
Ikea’s mobile app is functional while increasing brand awareness.
Highlight on Content
It is predicted that there will be a greater emphasis on content marketing on wearable technology platforms. Users will only want to read useful information about their surroundings, the products they are interested in buying and the locations they plan on visiting. As such, it is important for marketers to publish content that will be useful to and sharable by their target audience.
Win Marketing has worked on a number of campaigns that utilise cutting-edge technology. If you want to learn more about using new innovations to promote your brand, visit our Branding page or give us a call at + 44(0)1509 265890.
As industry buzz begins to build around the new iWatch from Apple, marketers are preparing strategies for how to tackle advertising on this new platform. According to Bloomberg, advertisers view wearable technology as the ‘next ad frontier’. While it may seem to be jumping the gun, now is certainly the ideal time to begin considering your approach to advertising on wearable gadgets like the iWatch and Google Glass.
Augmented Reality
Wearable technology will really launch augmented reality into mainstream media, and it presents a great marketing opportunity for all types of businesses. Using geotechnology, brands could use push notifications to create sales alerts based on the user’s location. For example, when walking past a music venue, the gadget would alert the user about upcoming gigs and provide a link to ticket sales.
App-Based Marketing
The iWatch and Google Glass will provide users with real-time tools used to carry out everyday tasks on the go. As such, brands should look into developing apps that will be useful on an ongoing basis.
IKEA’s mobile catalogue app is a great example of app marketing, as it provides a useful service while advertising its latest products and promotions. Another functional app is Audi’s battery-saver for smartphones and tablets. Starbucks and GAME also use mobile apps in place of their loyalty cards, which will certainly be attractive to mobile users while reinforcing their branding.
Ikea’s mobile app is functional while increasing brand awareness.
Highlight on Content
It is predicted that there will be a greater emphasis on content marketing on wearable technology platforms. Users will only want to read useful information about their surroundings, the products they are interested in buying and the locations they plan on visiting. As such, it is important for marketers to publish content that will be useful to and sharable by their target audience.
Win Marketing has worked on a number of campaigns that utilise cutting-edge technology. If you want to learn more about using new innovations to promote your brand, visit our Branding page or give us a call at + 44(0)1509 265890.
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