Using Storytelling Marketing To Engage Consumers
Storytelling is not a new concept, but we are seeing it remerge in marketing for some of today’s biggest brands. It is a unique way for brands to influence consumers, using engaging stories about the brand, its products or its consumers.
Recently, Marketing Week published a report on the Top Storytelling Brands, highlighting the companies that have done the best job of captivating consumers with a narrative approach to branding. Their success serves as an example to smaller brands that storytelling marketing is an effective means of communicating their branding message.
Apple ranked as the #1 storytelling brand, while Cadbury, McDonald’s, IKEA and Walkers ranked in the Top 5. Coca Cola, Virgin Media, YouTube, MacMillan and the Red Cross also ranked as successful storytelling brands. Overall, the brands that have the best storytelling marketing campaigns are charities, retail and restaurant chains.
Some of the up-and-comers are telecommunication brands. Three, EE, Talk Talk and HTC have significantly improved their rank over the course of the past year. So, companies in the telecommunications sector may want to consider adopting a storytelling approach to their branding.
Storytelling campaigns can be about any narrative so long as it accurately represents your brand’s values and relates to your consumer. It should have a clear message that is communicated in a way that is engaging and relevant. Apple’s recent iPhone 5s ad is a great example.
IKEA’s Time To Change Marketing takes a more humorous approach to storytelling marketing:
Effective storytelling marketing isn’t just limited to video and television ads. Many leading brands use print ads to tell their stories:
At Win Marketing, we have helped many of our clients tell their story through creative ad campaigns. For example, a health a safety client required new promotional literature. Using the company’s branding, we developed a board game to tell the story of a successful evacuation and teach the best evacuation safety practices.
The narrative was not about the company itself but it was related in a valuable way, and it could serve as an example to other small companies that are considering using storytelling marketing.
If your company has an interesting story to tell, Win Marketing can help you get your message across while increasing brand awareness. Visit our Branding page or give us a call at +44(0)1509 265890.
Storytelling is not a new concept, but we are seeing it remerge in marketing for some of today’s biggest brands. It is a unique way for brands to influence consumers, using engaging stories about the brand, its products or its consumers.
Recently, Marketing Week published a report on the Top Storytelling Brands, highlighting the companies that have done the best job of captivating consumers with a narrative approach to branding. Their success serves as an example to smaller brands that storytelling marketing is an effective means of communicating their branding message.
Apple ranked as the #1 storytelling brand, while Cadbury, McDonald’s, IKEA and Walkers ranked in the Top 5. Coca Cola, Virgin Media, YouTube, MacMillan and the Red Cross also ranked as successful storytelling brands. Overall, the brands that have the best storytelling marketing campaigns are charities, retail and restaurant chains.
Some of the up-and-comers are telecommunication brands. Three, EE, Talk Talk and HTC have significantly improved their rank over the course of the past year. So, companies in the telecommunications sector may want to consider adopting a storytelling approach to their branding.
Storytelling campaigns can be about any narrative so long as it accurately represents your brand’s values and relates to your consumer. It should have a clear message that is communicated in a way that is engaging and relevant. Apple’s recent iPhone 5s ad is a great example.
IKEA’s Time To Change Marketing takes a more humorous approach to storytelling marketing:
Effective storytelling marketing isn’t just limited to video and television ads. Many leading brands use print ads to tell their stories:
At Win Marketing, we have helped many of our clients tell their story through creative ad campaigns. For example, a health a safety client required new promotional literature. Using the company’s branding, we developed a board game to tell the story of a successful evacuation and teach the best evacuation safety practices.
The narrative was not about the company itself but it was related in a valuable way, and it could serve as an example to other small companies that are considering using storytelling marketing.
If your company has an interesting story to tell, Win Marketing can help you get your message across while increasing brand awareness. Visit our Branding page or give us a call at +44(0)1509 265890.
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