Dos and Don’ts of Email Marketing
Email marketing is an important web marketing tool used to help brands reach out to existing and potential customers. Here are some tips that have helped to ensure that Win Marketing’s email campaigns reach the right audience and convert readers to customers.
Do Broadcast, But Don’t Brag
While sending out emails about your achievements is a great way to let clients know that your brand is experienced and qualified to meet their needs, it can turn into bragging very quickly. Be sure to keep your content mostly customer-based by explaining how your achievements can benefit them.
Do Write Catchy Subjects, But Don’t Cross Over Into Spam
Your subject line or email header should be engaging and interesting, and it should immediately capture the attention of your readers. However, many attention-grabbing words now have ‘spammy’ connotations and they will not be well received by your audience. Here are some terms that are commonly viewed as spam by both email filters and readers:
- Trial offer
- Buy direct
- Affordable
- Cheap
- Success
- Increase Sales
- Miracle
When writing your headers, think about the type of content that would pique your own interest. Personal, fun and exciting headlines are key.
Do Engage the Reader, But Don’t Rely Too Much On Photos
Everyone knows that a wall of text is the quickest way to get someone to ignore your emails. As such, it is a good idea to include engaging and interesting photos in your email newsletters. However, avoid stuffing your email with photos, because this could also be viewed as spam. Ensure that the text-to-photo ratio is balanced.
Do Stay Current But Don’t Rush
If there is very current news in your email, you will want to get the message out quickly – but don’t rush it. Remember to double check your email for any grammatical, formatting or image errors. It is very easy to skip out this step when you’re in a hurry to send your email campaign, and small unprofessional errors will certainly encourage readers to unsubscribe.
At Win Marketing, we have a great deal of experience in creating successful email marketing campaigns. For more information on how we can develop an engaging campaign for your brand, view our Email Newsletters page or call us at: +44(0)1509 265890.
Email marketing is an important web marketing tool used to help brands reach out to existing and potential customers. Here are some tips that have helped to ensure that Win Marketing’s email campaigns reach the right audience and convert readers to customers.
Do Broadcast, But Don’t Brag
While sending out emails about your achievements is a great way to let clients know that your brand is experienced and qualified to meet their needs, it can turn into bragging very quickly. Be sure to keep your content mostly customer-based by explaining how your achievements can benefit them.
Do Write Catchy Subjects, But Don’t Cross Over Into Spam
Your subject line or email header should be engaging and interesting, and it should immediately capture the attention of your readers. However, many attention-grabbing words now have ‘spammy’ connotations and they will not be well received by your audience. Here are some terms that are commonly viewed as spam by both email filters and readers:
- Trial offer
- Buy direct
- Affordable
- Cheap
- Success
- Increase Sales
- Miracle
When writing your headers, think about the type of content that would pique your own interest. Personal, fun and exciting headlines are key.
Do Engage the Reader, But Don’t Rely Too Much On Photos
Everyone knows that a wall of text is the quickest way to get someone to ignore your emails. As such, it is a good idea to include engaging and interesting photos in your email newsletters. However, avoid stuffing your email with photos, because this could also be viewed as spam. Ensure that the text-to-photo ratio is balanced.
Do Stay Current But Don’t Rush
If there is very current news in your email, you will want to get the message out quickly – but don’t rush it. Remember to double check your email for any grammatical, formatting or image errors. It is very easy to skip out this step when you’re in a hurry to send your email campaign, and small unprofessional errors will certainly encourage readers to unsubscribe.
At Win Marketing, we have a great deal of experience in creating successful email marketing campaigns. For more information on how we can develop an engaging campaign for your brand, view our Email Newsletters page or call us at: +44(0)1509 265890.
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