15 Years Of Win Marketing
On August 8, Win Marketing celebrated our 15th anniversary. We have come a long way since Managing Director Ann Goodwin started the company out of her home in 1999 – thanks to our dynamic staff and fantastic clients.
Ann has seen plenty of changes in the marketing world since Win Marketing was launched 15 years ago. One of the major differences was that the workload on a day to day basis was more paper-based. Proofs and hard copies had to be printed out for client approval, but now email proofs are the norm. Advertising took place in more tangible formats, such as in magazines, newspapers, television and radio – whereas online marketing and SEO are preferred formats today. Back then, fax mailers were seen as a cost effective way of reaching out to customers; today, that function has been taken over by e-shots.
While the marketing landscape has drastically changed over the past 15 years, many fundamentals have remained the same. As it was in 1999, it is still important for brands to understand what their clients are looking for. In that same vein, it remains crucial to focus on the customer. Rather than concentrating on what a brand can offer, it is more effective to place the emphasis on the customer’s need and how the brand can meet them.
Customer service also remains an important aspect for any business. A personal touch goes a long way to satisfying and retaining clients. Win Marketing has never lost sight of this timeless approach, and it has helped us build and maintain long standing productive relationships with our customers.
Over the years, Win Marketing has helped numerous clients achieve their goals. The list includes product launches for prestigious products, such as the BMW 1 Series and the MINI Cooper. We have built and managed dozens of websites, and completed insightful market research projects for a wide range of sectors, including aerospace, environmental and leisure. Other important highlights include:
- Creating a communications strategy for Nottinghamshire Healthcare NHS Trust, when it merged from six different organisations into one
- Developing the marketing strategy for Islamic Development Bank Research and Training Institute in Jeddah, Saudi Arabia
- Managing international mass media coverage for Air Fuels Synthesis, which appeared in over 2,000 programmes around the world
- Conducted a marketing audit for award-winning travel operator Real Russia, which included training for their Russian staff
Win Marketing has achieved these great things – and much more – thanks to our stellar team. They have supported our growth throughout the years and have helped Win Marketing to become the successful firm that it is today.
Thank you to our customers and clients, as well – many of which have been with us since our early days. It has been a pleasure, and we look forward to working with you for many more years to come.
On August 8, Win Marketing celebrated our 15th anniversary. We have come a long way since Managing Director Ann Goodwin started the company out of her home in 1999 – thanks to our dynamic staff and fantastic clients.
Ann has seen plenty of changes in the marketing world since Win Marketing was launched 15 years ago. One of the major differences was that the workload on a day to day basis was more paper-based. Proofs and hard copies had to be printed out for client approval, but now email proofs are the norm. Advertising took place in more tangible formats, such as in magazines, newspapers, television and radio – whereas online marketing and SEO are preferred formats today. Back then, fax mailers were seen as a cost effective way of reaching out to customers; today, that function has been taken over by e-shots.
While the marketing landscape has drastically changed over the past 15 years, many fundamentals have remained the same. As it was in 1999, it is still important for brands to understand what their clients are looking for. In that same vein, it remains crucial to focus on the customer. Rather than concentrating on what a brand can offer, it is more effective to place the emphasis on the customer’s need and how the brand can meet them.
Customer service also remains an important aspect for any business. A personal touch goes a long way to satisfying and retaining clients. Win Marketing has never lost sight of this timeless approach, and it has helped us build and maintain long standing productive relationships with our customers.
Over the years, Win Marketing has helped numerous clients achieve their goals. The list includes product launches for prestigious products, such as the BMW 1 Series and the MINI Cooper. We have built and managed dozens of websites, and completed insightful market research projects for a wide range of sectors, including aerospace, environmental and leisure. Other important highlights include:
- Creating a communications strategy for Nottinghamshire Healthcare NHS Trust, when it merged from six different organisations into one
- Developing the marketing strategy for Islamic Development Bank Research and Training Institute in Jeddah, Saudi Arabia
- Managing international mass media coverage for Air Fuels Synthesis, which appeared in over 2,000 programmes around the world
- Conducted a marketing audit for award-winning travel operator Real Russia, which included training for their Russian staff
Win Marketing has achieved these great things – and much more – thanks to our stellar team. They have supported our growth throughout the years and have helped Win Marketing to become the successful firm that it is today.
Thank you to our customers and clients, as well – many of which have been with us since our early days. It has been a pleasure, and we look forward to working with you for many more years to come.
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