Win’s 15 years of change weeks 10-15
This is the final blog post celebrating Win’s 15 years in business. In this post, we focus on the changes that we’ve experienced in regards to Brands, Digital Marketing, Technology, Presentations, Internet Browsers & something that hasn’t changed; Busines Cards.
Brands
In the 2000s, we have seen many brands come and go. The advancement of digital camera technology has displaced many brands, such as Konica and Minolta. Kodak even filed for bankruptcy in 2012 and sold many of its patents to thriving digital brands like Apple, Google and Facebook. The huge growth of grocery store brands like Tesco and Asda has also caused many retailers disappear, such as Safeway and Woolworths.
Digital Marketing
‘Social media marketing’ is a term that has only recently been coined. 15 years ago, marketers would have never thought that they would be using a social network to communicate their brand message. Today, it is crucial for brands to have a social media presence and interact with their customers on platforms like Facebook and Twitter.
Technology
Over the course of the past 15 years, office technology has greatly advanced. Tape recorders, fax machines and overhead projectors are items that you would never see in an office today. In fact, smartphones and tablets have replaced many office tools, such as calculators and notepads.
Presentations
Today, putting together a presentation is a relatively easy task – only when compared with the work involved in a preparing a presentation in 1999. At the time, Power Point was not widely used. So, marketers relied on slides and overhead projectors to display their work to potential and existing clients. It took a great deal of planning and precision to ensure a successful presentation, whereas today’s Power Point presentations can be edited with just a quick click of the mouse.
Internet Browsers
Remember Netscape? If you used the internet in the 1990s, it was likely that you used Netscape to do your browsing. In the early 2000s, Microsoft Internet Explorer became the browser of choice before Firefox emerged as a favourite among internet users in 2005. Google Chrome was launched in 2008, creating even more competition in the market. Today, the most popular web browsers are Chrome, Firefox and Safari.
One Thing That Hasn’t Changed – The Power of the Business Card
Despite all of these significant changes in the marketing world, one important thing has remained the same: the business card remains a powerful tool for marketers. It provides a personal introduction that you will not achieve through social networks like LinkedIn. Regardless of new technological advancements in the marketing industry, we believe that a good business card, a great first impression and a personal touch will always be the most valuable marketing tools.
This is the final blog post celebrating Win’s 15 years in business. In this post, we focus on the changes that we’ve experienced in regards to Brands, Digital Marketing, Technology, Presentations, Internet Browsers & something that hasn’t changed; Busines Cards.
Brands
In the 2000s, we have seen many brands come and go. The advancement of digital camera technology has displaced many brands, such as Konica and Minolta. Kodak even filed for bankruptcy in 2012 and sold many of its patents to thriving digital brands like Apple, Google and Facebook. The huge growth of grocery store brands like Tesco and Asda has also caused many retailers disappear, such as Safeway and Woolworths.
Digital Marketing
‘Social media marketing’ is a term that has only recently been coined. 15 years ago, marketers would have never thought that they would be using a social network to communicate their brand message. Today, it is crucial for brands to have a social media presence and interact with their customers on platforms like Facebook and Twitter.
Technology
Over the course of the past 15 years, office technology has greatly advanced. Tape recorders, fax machines and overhead projectors are items that you would never see in an office today. In fact, smartphones and tablets have replaced many office tools, such as calculators and notepads.
Presentations
Today, putting together a presentation is a relatively easy task – only when compared with the work involved in a preparing a presentation in 1999. At the time, Power Point was not widely used. So, marketers relied on slides and overhead projectors to display their work to potential and existing clients. It took a great deal of planning and precision to ensure a successful presentation, whereas today’s Power Point presentations can be edited with just a quick click of the mouse.
Internet Browsers
Remember Netscape? If you used the internet in the 1990s, it was likely that you used Netscape to do your browsing. In the early 2000s, Microsoft Internet Explorer became the browser of choice before Firefox emerged as a favourite among internet users in 2005. Google Chrome was launched in 2008, creating even more competition in the market. Today, the most popular web browsers are Chrome, Firefox and Safari.
One Thing That Hasn’t Changed – The Power of the Business Card
Despite all of these significant changes in the marketing world, one important thing has remained the same: the business card remains a powerful tool for marketers. It provides a personal introduction that you will not achieve through social networks like LinkedIn. Regardless of new technological advancements in the marketing industry, we believe that a good business card, a great first impression and a personal touch will always be the most valuable marketing tools.
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