15 Years of Change
This year, Win Marketing celebrates 15 great years. To mark the occasion, we’re counting down fifteen things that have changed in the marketing world – one a week for every year that we’ve been in business.
Communications
When Win Marketing first got started, communication was carried out primarily over the post. The working day was scheduled around ‘first post’ and ‘second post’, as marketers’ deadlines were based on mail collection. Invoices, proofs and many other types of correspondence were sent out via post .
Today, all correspondence is carried out over email. While hard copies are sent through the post as backup documents, email is the preferred method of communication between clients and marketers today.
Terminology
During the last 15 years, plenty of new terms have found their way into the vocabulary of marketing professionals. In 1999, you would never have heard the word ‘Google’ used as a verb. ‘Tablets’ were pills; not computers. Twitter wasn’t around, so ‘tweeting’ was something that was only done by birds. The marketing landscape has changed significantly, and the introduction of so many new terms reflects the ever-developing nature of the industry.
Direct Mail
15 years ago, direct mail was one of the most effective forms of marketing and advertising. It helped brands reach out to local consumers to create brand awareness and market upcoming promotions. Today, e-shots have replaced mail as the go-to direct form of marketing, while mailers and leaflets tend to go straight into the recycling bin. In an increasingly digital market, consumers are more likely to respond to direct messages that they can access online. Direct marketing is also quite popular via text message, and social media sites like Facebook and Twitter provide brands with direct access to communication with consumers.
This year, Win Marketing celebrates 15 great years. To mark the occasion, we’re counting down fifteen things that have changed in the marketing world – one a week for every year that we’ve been in business.
Communications
When Win Marketing first got started, communication was carried out primarily over the post. The working day was scheduled around ‘first post’ and ‘second post’, as marketers’ deadlines were based on mail collection. Invoices, proofs and many other types of correspondence were sent out via post .
Today, all correspondence is carried out over email. While hard copies are sent through the post as backup documents, email is the preferred method of communication between clients and marketers today.
Terminology
During the last 15 years, plenty of new terms have found their way into the vocabulary of marketing professionals. In 1999, you would never have heard the word ‘Google’ used as a verb. ‘Tablets’ were pills; not computers. Twitter wasn’t around, so ‘tweeting’ was something that was only done by birds. The marketing landscape has changed significantly, and the introduction of so many new terms reflects the ever-developing nature of the industry.
Direct Mail
15 years ago, direct mail was one of the most effective forms of marketing and advertising. It helped brands reach out to local consumers to create brand awareness and market upcoming promotions. Today, e-shots have replaced mail as the go-to direct form of marketing, while mailers and leaflets tend to go straight into the recycling bin. In an increasingly digital market, consumers are more likely to respond to direct messages that they can access online. Direct marketing is also quite popular via text message, and social media sites like Facebook and Twitter provide brands with direct access to communication with consumers.
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