15 Years of Change – Weeks 7 to 9
Admin Processes
Administrative processes were all carried out on paper – from tracking spending in a physical chequebook (and the dates on the cheques started with 19 _ _!) to recording hours on timesheets. Today, admin processes have been streamlined thanks to specialised software, which saves times and improves accuracy. At Win Marketing, we use programs like Toggl and Trello to stay on track.
Television Advertising
In the early 1990s, there were far fewer television stations, which meant that there was less opportunity for TV advertising. Brands looked to print and radio advertising to capture consumers’ attention. Today, there are hundreds of television channels – but TV advertising is on the decline as many brands are focusing on social media and viral marketing to communicate their message.
Search Engines
There was a time when Google did not reign over the internet. When Win Marketing first launched, internet users searched with a wider range of search engines. AskJeeves, Yahoo and AltaVista are just a few of the search engines that were widely used. Now, Google and Bing are basically the only two choices – and, Google maintains a huge lead.
Admin Processes
Administrative processes were all carried out on paper – from tracking spending in a physical chequebook (and the dates on the cheques started with 19 _ _!) to recording hours on timesheets. Today, admin processes have been streamlined thanks to specialised software, which saves times and improves accuracy. At Win Marketing, we use programs like Toggl and Trello to stay on track.
Television Advertising
In the early 1990s, there were far fewer television stations, which meant that there was less opportunity for TV advertising. Brands looked to print and radio advertising to capture consumers’ attention. Today, there are hundreds of television channels – but TV advertising is on the decline as many brands are focusing on social media and viral marketing to communicate their message.
Search Engines
There was a time when Google did not reign over the internet. When Win Marketing first launched, internet users searched with a wider range of search engines. AskJeeves, Yahoo and AltaVista are just a few of the search engines that were widely used. Now, Google and Bing are basically the only two choices – and, Google maintains a huge lead.
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