5 Top Tips to creating your strapline
Working as we do in marketing, we come across companies who find it difficult to agree on their corporate branding. A major part of corporate branding is the words which form your strapline.
What makes a good strapline?
Many of our clients, and a couple of friends I know in business, find it incredibly difficult to decide on a logo and strapline. Many CEO’s and MD’s tend to make a final decision based on the design and words they like best. Although it is important to like the logo and strapline of your company, it is far more important that your customer likes the logo and strapline of your company.
That isn’t to say they have to think ‘what a nice logo’ or ‘what a good strapline’ – it is supposed to make them remember and be able to identify you. Whatever is important to them is what your brand should reflect.
Bearing this in mind, today the team were brainstorming some strapline ideas for a recruitment client of ours. During this brainstorm, several reminders were given about straplines, and I thought I’d pop them all down and share them with the world.
Our top tips:
Be positive – kind of goes without saying, but you do want people to feel positively towards you!
Highlight your USP (Unique Selling Point) – show your potential customers why you are different from your competition
Show the benefits – give your customer an indication of the benefits they will get from using you, rather than just the features of your organisation
Try to make it memorable – ‘Just do it’, ‘beleive in better’, ‘because I’m worth it’ – all are memorable, make yours words people will remember
Keep it simple – don’t make it too wordy, or full of technical or industry words
If you think of any other Top Tips to add, or would like to let us know your favorite or most memorable strapine – definitely share them in the comments section or tweet us, we’d love to hear from you 🙂
Working as we do in marketing, we come across companies who find it difficult to agree on their corporate branding. A major part of corporate branding is the words which form your strapline.
What makes a good strapline?
Many of our clients, and a couple of friends I know in business, find it incredibly difficult to decide on a logo and strapline. Many CEO’s and MD’s tend to make a final decision based on the design and words they like best. Although it is important to like the logo and strapline of your company, it is far more important that your customer likes the logo and strapline of your company.
That isn’t to say they have to think ‘what a nice logo’ or ‘what a good strapline’ – it is supposed to make them remember and be able to identify you. Whatever is important to them is what your brand should reflect.
Bearing this in mind, today the team were brainstorming some strapline ideas for a recruitment client of ours. During this brainstorm, several reminders were given about straplines, and I thought I’d pop them all down and share them with the world.
Our top tips:
Be positive – kind of goes without saying, but you do want people to feel positively towards you!
Highlight your USP (Unique Selling Point) – show your potential customers why you are different from your competition
Show the benefits – give your customer an indication of the benefits they will get from using you, rather than just the features of your organisation
Try to make it memorable – ‘Just do it’, ‘beleive in better’, ‘because I’m worth it’ – all are memorable, make yours words people will remember
Keep it simple – don’t make it too wordy, or full of technical or industry words
If you think of any other Top Tips to add, or would like to let us know your favorite or most memorable strapine – definitely share them in the comments section or tweet us, we’d love to hear from you 🙂
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