Best Easter Marketing Campaigns for 2014
Easter is one of the busiest times of the year for the retail market, as consumers reach deep into their pockets to celebrate the festive season. Retail spending during Easter 2014 is expected to generate £2.1 billion (source: Web Loyalty), so brands have been working hard to capture consumer attention during this time of year. There are some great Easter marketing campaigns out there in 2014, and we’ve compiled some of our favourites.
Cadbury
Cadbury has teamed up with the National Trust to host Easter Egg Hunt adventures at more than 300 locations across the UK. This interactive experience not only presents consumers with a fun day out over the holidays but also reinforces Cadbury’s branding message.
Cadbury’s Eggsplorer campaign is unique and interactive
Asda
Asda has taken the television advertising route with a campaign that features an adorable dancing Easter Chick. Chicks representing other grocery chains all ‘sing to the same tune’, while the Asda chick rocks out to Funky Town – demonstrating the brand’s mission to beat competitor prices instead of matching them. This campaign has the potential to go viral, as consumers share the video on social networks and via email.
Heineken
A major beer brand has also jumped aboard the Easter bandwagon with a simpler print advertising approach. Heineken put its own spin on the classic Easter motif of foil-wrapped chocolates. While modest, this campaign is certainly eye-catching and it will stand out among the competition in magazines and on posters.
Heineken has taken a simple yet eye-catching approach to Easter marketing.
Creative holiday ads help to reinforce branding while encouraging consumers to get into the spirit of the season. Win Marketing can help you develop an imaginative marketing campaign for the next big holiday. Visit our Brand Strategy page for more information, or give us a call at: +44(0)1509 265890.
Easter is one of the busiest times of the year for the retail market, as consumers reach deep into their pockets to celebrate the festive season. Retail spending during Easter 2014 is expected to generate £2.1 billion (source: Web Loyalty), so brands have been working hard to capture consumer attention during this time of year. There are some great Easter marketing campaigns out there in 2014, and we’ve compiled some of our favourites.
Cadbury
Cadbury has teamed up with the National Trust to host Easter Egg Hunt adventures at more than 300 locations across the UK. This interactive experience not only presents consumers with a fun day out over the holidays but also reinforces Cadbury’s branding message.
Cadbury’s Eggsplorer campaign is unique and interactive
Asda
Asda has taken the television advertising route with a campaign that features an adorable dancing Easter Chick. Chicks representing other grocery chains all ‘sing to the same tune’, while the Asda chick rocks out to Funky Town – demonstrating the brand’s mission to beat competitor prices instead of matching them. This campaign has the potential to go viral, as consumers share the video on social networks and via email.
Heineken
A major beer brand has also jumped aboard the Easter bandwagon with a simpler print advertising approach. Heineken put its own spin on the classic Easter motif of foil-wrapped chocolates. While modest, this campaign is certainly eye-catching and it will stand out among the competition in magazines and on posters.
Heineken has taken a simple yet eye-catching approach to Easter marketing.
Creative holiday ads help to reinforce branding while encouraging consumers to get into the spirit of the season. Win Marketing can help you develop an imaginative marketing campaign for the next big holiday. Visit our Brand Strategy page for more information, or give us a call at: +44(0)1509 265890.
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