Using Marketing Tactics to Communicate the Health and Safety
Over the years, we have created successful and engaging campaigns for many clients in this industry, and MD Ann Goodwin regularly hosts seminars to help companies communicate their health and safety message more effectively by using marketing strategies.
How to Reduce Unsubscribes From Your Email Marketing List
Email marketing continues to be one of the most effective ways for brands to communicate with their customers as well as potential clients. However, it isn’t for everyone, and your brand may notice that a number of users unsubscribe every month. Here are some tips to help reduce the number of unsubscribers.
Win’s 15 years of change weeks 10-15
This is the final blog post celebrating Win’s 15 years in business. In this post, we focus on the changes that we’ve experienced in regards to Brands, Digital Marketing, Technology, Presentations, Internet Browsers & something that hasn’t changed; Busines Cards.
Brands
In the 2000s, we have seen many brands come and go. The advancement of digital camera technology has displaced many brands, such as Konica and Minolta. Kodak even filed for bankruptcy in 2012 and sold many of its patents to thriving digital brands like Apple, Google and Facebook. The huge growth of grocery store brands like Tesco and Asda has also caused many retailers disappear, such as Safeway and Woolworths.
Digital Marketing
‘Social media marketing’ is a term that has only recently been coined. 15 years ago, marketers would have never thought that they would be using a social network to communicate their brand message. Today, it is crucial for brands to have a social media presence and interact with their customers on platforms like Facebook and Twitter.
Technology
Over the course of the past 15 years, office technology has greatly advanced. Tape recorders, fax machines and overhead projectors are items that you would never see in an office today. In fact, smartphones and tablets have replaced many office tools, such as calculators and notepads.
Presentations
Today, putting together a presentation is a relatively easy task – only when compared with the work involved in a preparing a presentation in 1999. At the time, Power Point was not widely used. So, marketers relied on slides and overhead projectors to display their work to potential and existing clients. It took a great deal of planning and precision to ensure a successful presentation, whereas today’s Power Point presentations can be edited with just a quick click of the mouse.
Internet Browsers
Remember Netscape? If you used the internet in the 1990s, it was likely that you used Netscape to do your browsing. In the early 2000s, Microsoft Internet Explorer became the browser of choice before Firefox emerged as a favourite among internet users in 2005. Google Chrome was launched in 2008, creating even more competition in the market. Today, the most popular web browsers are Chrome, Firefox and Safari.
One Thing That Hasn’t Changed – The Power of the Business Card
Despite all of these significant changes in the marketing world, one important thing has remained the same: the business card remains a powerful tool for marketers. It provides a personal introduction that you will not achieve through social networks like LinkedIn. Regardless of new technological advancements in the marketing industry, we believe that a good business card, a great first impression and a personal touch will always be the most valuable marketing tools.
Three Niche Marketing Tactics As Used by Netflix
Netflix is one of the best performers in the home entertainment market. The video streaming service has over 3 million subscribers in the UK, and has earned itself spot as an industry leader by adopting niche marketing tactics to set itself apart from the competition.
Content Marketing
In the digital marketing world, it is important to create original and compelling content to establish your brand’s authority. By focusing on promoting its own exclusive series, Netflix is doing the same thing. Shows like House of Cards and Orange is the New Black are television series that cannot be found anywhere else on television or the internet. So, Netflix is able to draw in consumers and improve its authority by offering up a viewing experience that no one else can match.
“Original shows are content marketing,” says Matt Kumin, chief executive (CEO) of PublishThis. “The whole idea is to create unique experiences that are original, add value, and connect with your target audience”.
Reliance of Word of Mouth Advertising
One factor that has always set Netflix apart from other media brands is its reliance on word-of-mouth. Rather than focusing on brand advertising, the company prefers ‘to activate their existing user base to be brand advocates’.
Whenever you watch a show or a movie, Netflix automatically ‘shares’ your activity with your Facebook friends. So, you are spreading the word about Netflix without having to actively do anything aside from watching your favourite shows.
Still, Netflix could be doing more with its social media marketing. As major platforms for word-of-mouth marketing, Facebook and Twitter could be incredibly useful for Netflix. However, the company has just 1.04 million Twitter followers and 10 million Facebook fans – and is not particularly active on either network.
The Netflix blog could also do with being more engaging; currently, it only provides technical updates and the company could benefit by using this platform to offer contests and engage with bloggers. There is a huge opportunity here, and it seems like Netflix may be missing out.
Bringing Fictional Characters To Life
Another one of Netflix’s new marketing tactics adds television show characters to your Friends List. If you’ve been on Netflix recently, you may notice recommendations from Netflix fictional characters. For example, there is a category for ‘Watched By Piper Chapman’, one the main character of Orange is the New Black. Her recommendations include: Legally Blonde and Clueless. This is quite an interesting new feature, and it certainly has people talking.
Win Marketing can help you develop unique and innovative marketing strategies to strengthen your brand. For more information, visit our Strategy & Tactics page or call us at: (0)1509 265890.
15 Years of Change – Weeks 7 to 9
Admin Processes
Administrative processes were all carried out on paper – from tracking spending in a physical chequebook (and the dates on the cheques started with 19 _ _!) to recording hours on timesheets. Today, admin processes have been streamlined thanks to specialised software, which saves times and improves accuracy. At Win Marketing, we use programs like Toggl and Trello to stay on track.
Television Advertising
In the early 1990s, there were far fewer television stations, which meant that there was less opportunity for TV advertising. Brands looked to print and radio advertising to capture consumers’ attention. Today, there are hundreds of television channels – but TV advertising is on the decline as many brands are focusing on social media and viral marketing to communicate their message.
Search Engines
There was a time when Google did not reign over the internet. When Win Marketing first launched, internet users searched with a wider range of search engines. AskJeeves, Yahoo and AltaVista are just a few of the search engines that were widely used. Now, Google and Bing are basically the only two choices – and, Google maintains a huge lead.
