Craig Newby retires from professional rugby due to injury
Craig Newby, ex All Black and Leicester Tiger, has been forced to retire from professional rugby due to a knee injury.
Craig has been with Leicester Tigers since 2008 and during that time he has helped Win Marketing’s clients in a number of ways including after dinner speaking and events.
As an ex-professional rugby player, Craig will have a lot to offer companies in the corporate world and organisations in the public sector including an insight into team building, effective communication and maintaining a positive attitude – there are so many useful lessons we can learn in business from elite sportspeople such as Craig.
Craig’s traditional rugby ethos and values gave him a reputation as a “traditional hard man, a back rower who would put his body on the line”, he was an excellent team player and as a natural leader, captained many sides he played in through the years. Craig represented the All Blacks and was part of the gold medal winning New Zealand team who took part in the Rugby Sevens at the Commonwealth games at Manchester in 2002.
Win Marketing would like to wish him well for the future and would ask if any clients are interested in using Craig as an ambassador or as a guest speaker for any new product launch, conference or event they are holding then please get in touch on 01509 265890. Craig is also interested in rugby coaching and if there are any clubs wanting a guest appearance coaching session with Craig, then please get in touch and we will pass your details onto Craig.
5 Top Tips to creating your strapline
Working as we do in marketing, we come across companies who find it difficult to agree on their corporate branding. A major part of corporate branding is the words which form your strapline.
What makes a good strapline?
Many of our clients, and a couple of friends I know in business, find it incredibly difficult to decide on a logo and strapline. Many CEO’s and MD’s tend to make a final decision based on the design and words they like best. Although it is important to like the logo and strapline of your company, it is far more important that your customer likes the logo and strapline of your company.
That isn’t to say they have to think ‘what a nice logo’ or ‘what a good strapline’ – it is supposed to make them remember and be able to identify you. Whatever is important to them is what your brand should reflect.
Bearing this in mind, today the team were brainstorming some strapline ideas for a recruitment client of ours. During this brainstorm, several reminders were given about straplines, and I thought I’d pop them all down and share them with the world.
Our top tips:
Be positive – kind of goes without saying, but you do want people to feel positively towards you!
Highlight your USP (Unique Selling Point) – show your potential customers why you are different from your competition
Show the benefits – give your customer an indication of the benefits they will get from using you, rather than just the features of your organisation
Try to make it memorable – ‘Just do it’, ‘beleive in better’, ‘because I’m worth it’ – all are memorable, make yours words people will remember
Keep it simple – don’t make it too wordy, or full of technical or industry words
If you think of any other Top Tips to add, or would like to let us know your favorite or most memorable strapine – definitely share them in the comments section or tweet us, we’d love to hear from you 🙂
At London 2012
If you’ve read the last blog, you’ll know here at the Win offices we have been just a little excited (and by a little, we mean a LOT!) about London 2012. Ann wrote about how positive everyone in the office, and up and down Britain seems to be feeling as a result, and I must say, I agree with her!
Highlights of this year’s Olympics for our team have included:
Nad – Usain Bolt retaining his title as ‘Fastest Man on the Planet’ in the 100m Mens final
Me – Andy Murray beating Roger Federer at Wimbledon just 4 weeks after being defeated in the same location, by the same competitor
Aud – Enjoying the results at the end of each day
Chris – Nicola Adams’ Gold medal in the womens’ flyweight boxing
Ruth – Watching Team NZ’s performance and each gold medail gained
Ann and Chris – ‘Super Saturday’ – watching Jess Ennis, Greg Rutherford and Mo Farah all gaining gold medals for Team GB in the athletics
Ann, Ruth and myself have all been lucky enough to visit the Games this year, Ann went with Chris to watch Gemrany beat Australia in the mens Semi Final of the Hockey, Ruth was lucky enough to be in the Olympic Stadium watching the althetics, and I went to watch the Water Polo heats, Greece vs Spain, and Kazakhstan vs Italy.
To have been able to be a part of such a historical event for the UK meant a lot to all of us who were able visit the Games, and Team GB (along with Team NZ and Pakistan!) Have Win Marketing support throughout the games, here’s hoping for more gold, more records broken, and more positive vibes around the country and with our team and our clients!
Enjoy the rest of the games, we know we will!
Jo
Here are a couple of images from the games for your amusement!
Jo and friends at the Olympic Stadium, London 2012
Ann and Chris with the Olympic Torch outside the Staduim
2012 Olympic gold rush – meeting your goals
What a fantastic time to be British!
Its such a great atmosphere here in the UK as so many of our athletes are achieving personal bests and getting medals in their home Olympics. Everyone in the country is smiling and we are waking up to Breakfast TV with positive news, rather than the doom and gloom the journalists normally seem to want to infect our lives with.
At Win Marketing it feels like we all have a spring in our step at the moment, starting the day on a positive, really does have a knock on effect in the workplace. Customers have always seen us as supporting them, and providing answers to their problems, but it is so much easier to smile and be happy when you wake up to positive news.
So what lessons can we learn in the sales and marketing environment from this wonderful Olympic Games?
We have all heard so many Team GB winners talking about their goals, coping with pressure and staying focused. There are so many comments we have heard from the athletes that have a relevance to us achieving in the workplace.
We have listed below 10 areas to help you start to plan for success in the sales environment.
Know what is is you want to achieve?
Know why – understand what it really means to you
Know when you want to achieve it by?
Identify what you need to do.
Quantify what this means in activity levels – Break it down to really underdstand what that means to you on a daily, weeky, monthly basis
Be genuine to yourself, is this realistic? If not, readjust your goals.
How will you monitor your performance?
How will you stay motivated when the negative times come about?
What small rewards can you give to yourself and your team on the way to recognise achievements?
Keep the image in your mind. What will achieving your goals mean? What reminder can you give yourself to stay focused.
Hopefully this quick blog post has given you a few thoughts to reflect on. Remember, you can improve your reasonable best and achieve that gold if you really want to.
Good luck!
The Share Social Media Model
A successful formula for social media and being a great digital marketer has been developed by Ann and Jo Goodwin at Win Marketing. This was presented recently at the Rainbows business event and delegates found the approach very helpful.
The SHARE Social Media Model
S = Strategy – seeing the bigger picture;
H = Hearing and being a good listener,
A = Act – Being action orientated – not a procrastinator,
R = Reviewing and learning, improving
E = Engaging with others.
Use the SHARE approach in your Social Media.
