Google algorithm change to punish non-mobile friendly sites

Google, The leading search engine, recently announced a planned algorithm change in reference to the mobile responsiveness of websites. The change in algorithm was announced on February 26th, 2015, and it will be implemented on April 21st, 2015. This change will rank mobile optimized sites over non-mobile-friendly ones. The new algorithm has the potential to impact the mobile search engine rankings (and traffic) of every website.

In 2014, access to the Internet via mobile devices overtook that of traditional desktop means. Furthermore, during 2014 mobile web usage grew by 67%, whilst desktop usage declined by 17%. With more and more people using their smartphones and tablets to surf the web, it makes complete sense that Google would consider mobile experience as a major ranking factor.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” said Google in a recent blog post. “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

If you don’t already have a mobile friendly website, then now is the very best time to upgrade, before you get punished within Google’s rankings. Investing in a mobile responsive website will help you to boost your search engine rankings, gain a competitive edge others within your industry and ultimately, it will enable you to meet the needs of an increasing mobile audience. 

Call Win’s web development team today on 01509 265890 and discuss how we can build a mobile friendly website for your company.

Google, The leading search engine, recently announced a planned algorithm change in reference to the mobile responsiveness of websites. The change in algorithm was announced on February 26th, 2015, and it will be implemented on April 21st, 2015. This change will rank mobile optimized sites over non-mobile-friendly ones. The new algorithm has the potential to impact the mobile search engine rankings (and traffic) of every website.

In 2014, access to the Internet via mobile devices overtook that of traditional desktop means. Furthermore, during 2014 mobile web usage grew by 67%, whilst desktop usage declined by 17%. With more and more people using their smartphones and tablets to surf the web, it makes complete sense that Google would consider mobile experience as a major ranking factor.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” said Google in a recent blog post. “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

If you don’t already have a mobile friendly website, then now is the very best time to upgrade, before you get punished within Google’s rankings. Investing in a mobile responsive website will help you to boost your search engine rankings, gain a competitive edge others within your industry and ultimately, it will enable you to meet the needs of an increasing mobile audience. 

Call Win’s web development team today on 01509 265890 and discuss how we can build a mobile friendly website for your company.