How Will Google Hummingbird Affect Your Online Marketing Efforts?
Google has updated to its new search algorithm, Hummingbird.
Named as such because it is ‘fast and precise’, Google Hummingbird now focuses on conversational search queries rather than individual keywords. As a shift away from traditional keyword search queries, Hummingbird will mostly effect content creation.
This is the first time that Google has completely replaced its algorithm. Past updates, such as Panda and Penguin, only changed parts of the algorithm to improve search results. Google’s 2010 Caffeine update was considered significant because it changed the way Google indexed sites, but the search algorithm was not completely overhauled.
This time, the algorithm has been rewritten to cater to way that users search. Rather than focusing on specific keywords of search queries, Google will now take the entire query into consideration. This conforms to the more ‘conversational’ approach to searching that users have adopted.
Example 1:
Keyword Focused: ‘Google, Hummingbird, SEO‘
Conversational: ‘How will Google Hummingbird Affect SEO?’
Example 2:
Keyword-focused: ‘Restaurant, Sushi, Loughborough‘
Conversational: ‘Where is the best place to eat sushi in Loughborough?‘
The new update will really only affect your content strategy.
Bloggers should continue to write authoritative and unique content, while considering how their pieces will correspond to conversational search queries.
Keywords are still important, but writers should focus on how these terms fit into conversational searches when they create content.
Important to note:
Changing existing content may compromise your SEO ranking, so focus on tweaking your future content.
Adding FAQs and ‘How To’ content are just a few ways to take advantage to Hummingbird’s new algorithm.
As is the case with most Google updates, some online marketing firms are concerned that Hummingbird has brought about the ‘Death of SEO’. This is most certainly not the case. Link building and keyword optimisation are still key components of any successful online marketing campaign.
Just be sure to tweak your content strategy to accommodate more conversational searches in Google.
If you would like to develop the content of your website further and improve your SEO, give us a call on 01509 265 890 and let’s have a chat to see how we can help
Google has updated to its new search algorithm, Hummingbird.
Named as such because it is ‘fast and precise’, Google Hummingbird now focuses on conversational search queries rather than individual keywords. As a shift away from traditional keyword search queries, Hummingbird will mostly effect content creation.
This is the first time that Google has completely replaced its algorithm. Past updates, such as Panda and Penguin, only changed parts of the algorithm to improve search results. Google’s 2010 Caffeine update was considered significant because it changed the way Google indexed sites, but the search algorithm was not completely overhauled.
This time, the algorithm has been rewritten to cater to way that users search. Rather than focusing on specific keywords of search queries, Google will now take the entire query into consideration. This conforms to the more ‘conversational’ approach to searching that users have adopted.
Example 1:
Keyword Focused: ‘Google, Hummingbird, SEO‘
Conversational: ‘How will Google Hummingbird Affect SEO?’
Example 2:
Keyword-focused: ‘Restaurant, Sushi, Loughborough‘
Conversational: ‘Where is the best place to eat sushi in Loughborough?‘
The new update will really only affect your content strategy.
Bloggers should continue to write authoritative and unique content, while considering how their pieces will correspond to conversational search queries.
Keywords are still important, but writers should focus on how these terms fit into conversational searches when they create content.
Important to note:
Changing existing content may compromise your SEO ranking, so focus on tweaking your future content.
Adding FAQs and ‘How To’ content are just a few ways to take advantage to Hummingbird’s new algorithm.
As is the case with most Google updates, some online marketing firms are concerned that Hummingbird has brought about the ‘Death of SEO’. This is most certainly not the case. Link building and keyword optimisation are still key components of any successful online marketing campaign.
Just be sure to tweak your content strategy to accommodate more conversational searches in Google.
If you would like to develop the content of your website further and improve your SEO, give us a call on 01509 265 890 and let’s have a chat to see how we can help
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