Introducing the battle – Marketing: Art vs Science
Jo here, with an interesting one for you…
At a seminar last week (for the Chartered Insitute of Marketing Diploma), we were discussing elements of marketing, such as budgeting, or sales forecasting, and the question was asked ‘but surely the Finance department in a company sorts all of this out?‘
This sparked an interesting discussion – is the role of marketing to be scientific – dealing in numbers, definites, quanitiative results etc, or is the role of marketing to be artistic – creative, innovative, opinion based and remembering that old favourite, the ‘gut feel’?
Over the next couple of weeks, House Art will battle House Science on the Win Marketing blog for victory. (I may have been reading and watching too much Game of Thrones – but this is how it’s going to go!) Who will you be backing – or can there bea a peaceful co-existence of both?)
Comment below with your chosen House and why – or if you’d rather, Tweet us or drop us a line on Facebook, and I’ll put them up on the relevant blog post 🙂
Let the battle commence!
Jo here, with an interesting one for you…
At a seminar last week (for the Chartered Insitute of Marketing Diploma), we were discussing elements of marketing, such as budgeting, or sales forecasting, and the question was asked ‘but surely the Finance department in a company sorts all of this out?‘
This sparked an interesting discussion – is the role of marketing to be scientific – dealing in numbers, definites, quanitiative results etc, or is the role of marketing to be artistic – creative, innovative, opinion based and remembering that old favourite, the ‘gut feel’?
Over the next couple of weeks, House Art will battle House Science on the Win Marketing blog for victory. (I may have been reading and watching too much Game of Thrones – but this is how it’s going to go!) Who will you be backing – or can there bea a peaceful co-existence of both?)
Comment below with your chosen House and why – or if you’d rather, Tweet us or drop us a line on Facebook, and I’ll put them up on the relevant blog post 🙂
Let the battle commence!
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