Market Research Tips: Getting the Right Answers from Surveys
Market research is a useful marketing tool that helps brands get insight into the behaviour, wants and needs of their target audience. One of the most popular forms of market research is the survey, and it is important that your survey gets you the answers that you need to benefit your marketing strategy.
1. Ask The Right Questions
It is important to know what you’re looking for when you conduct market research. While it’s easy to come up with a list of questions that you want answered by potential clients and industry professionals, they must be tailored to the scope of your research. Do you want to know who your key customers are? Do you want to know how customers feel about particular products and services that you offer? Are you scoping out new locations for potential expansion? Ensure that you are asking questions that will get you the right answers.
2. Speak to Right People
When conducting your market research, be sure to speak to the people who will provide the right answers. If you want to learn more about testing in the cosmetics industry, it is best to survey test engineers rather than sales associates or marketing professionals. Target your research to the people that will have the most insight on the topic you are learning about.
3. Get the Right Names
In that same vein, know exactly who you want to speak to. Some preliminary research will provide you with the names of the individuals that will have the information you need. Cold-calling can lead to voicemails and unreturned calls, so it is best to have a name in mind when you call a company to speak with someone about your research questions.
4. Tap Your Existing Client Base Using Social Media
If you’re looking for more general information and do not necessarily need professional insight, consider the wide variety of online tools that are available to you. You can post online surveys to message boards and your social media pages to get opinions from customers. Your email subscription list is also a great resource, as you can send your survey to existing clients.
For more information on how marketing research can benefit your business, visit Win Marketing’s Market Research page or speak with one of our team members by calling +44(0)1509 265890.
Market research is a useful marketing tool that helps brands get insight into the behaviour, wants and needs of their target audience. One of the most popular forms of market research is the survey, and it is important that your survey gets you the answers that you need to benefit your marketing strategy.
1. Ask The Right Questions
It is important to know what you’re looking for when you conduct market research. While it’s easy to come up with a list of questions that you want answered by potential clients and industry professionals, they must be tailored to the scope of your research. Do you want to know who your key customers are? Do you want to know how customers feel about particular products and services that you offer? Are you scoping out new locations for potential expansion? Ensure that you are asking questions that will get you the right answers.
2. Speak to Right People
When conducting your market research, be sure to speak to the people who will provide the right answers. If you want to learn more about testing in the cosmetics industry, it is best to survey test engineers rather than sales associates or marketing professionals. Target your research to the people that will have the most insight on the topic you are learning about.
3. Get the Right Names
In that same vein, know exactly who you want to speak to. Some preliminary research will provide you with the names of the individuals that will have the information you need. Cold-calling can lead to voicemails and unreturned calls, so it is best to have a name in mind when you call a company to speak with someone about your research questions.
4. Tap Your Existing Client Base Using Social Media
If you’re looking for more general information and do not necessarily need professional insight, consider the wide variety of online tools that are available to you. You can post online surveys to message boards and your social media pages to get opinions from customers. Your email subscription list is also a great resource, as you can send your survey to existing clients.
For more information on how marketing research can benefit your business, visit Win Marketing’s Market Research page or speak with one of our team members by calling +44(0)1509 265890.
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