Marketing Opportunities for the Oculus Rift
Last week, big news broke that Facebook purchased Oculus, a virtual reality gaming system that is currently in development. While core gamers are angry about the acquisition, marketers are intrigued. Once Facebook begins integrating virtual reality technology into its social network, marketers will be able to flex their creative muscles in new and innovative ways.
A great example of virtual reality marketing is O2’s ‘Wear the Rose’, a virtual sports experience for the Oculus Rift. Using the device, rugby fans can virtually train with the Six Nation England rugby team. They are fully immersed in a kick-about with the team, able accept passes, get tackled and take part in team talks.
Now that Facebook has purchased Oculus, this type of marketing will be more readily available to brands that currently advertise on the social network. Car manufacturers can offer virtual test drives and offer consumers a look at their vehicles in action. Television shows can immerse viewers in their fictional worlds and interact with their favourite characters. With a bit of creative thinking, the marketing and branding opportunities are endless.
Google has been reluctant to integrate ads into Google Glass technology – but, we hope Facebook will be more daring. We feel that virtual reality advertising is something to embrace. If it is used correctly, marketers won’t simply bombard users with ads. Rather, there is the opportunity for brands to immerse players in creative and unique virtual worlds, allowing consumers to experience their products, properties and services in new ways.
Win Marketing is looking forward to the possibility of using virtual reality in our future marketing campaigns. For more information on our creative campaigns and marketing strategies, visit Win Marketing’s website or give us a call at: +44(0)1509 265890.
Last week, big news broke that Facebook purchased Oculus, a virtual reality gaming system that is currently in development. While core gamers are angry about the acquisition, marketers are intrigued. Once Facebook begins integrating virtual reality technology into its social network, marketers will be able to flex their creative muscles in new and innovative ways.
A great example of virtual reality marketing is O2’s ‘Wear the Rose’, a virtual sports experience for the Oculus Rift. Using the device, rugby fans can virtually train with the Six Nation England rugby team. They are fully immersed in a kick-about with the team, able accept passes, get tackled and take part in team talks.
Now that Facebook has purchased Oculus, this type of marketing will be more readily available to brands that currently advertise on the social network. Car manufacturers can offer virtual test drives and offer consumers a look at their vehicles in action. Television shows can immerse viewers in their fictional worlds and interact with their favourite characters. With a bit of creative thinking, the marketing and branding opportunities are endless.
Google has been reluctant to integrate ads into Google Glass technology – but, we hope Facebook will be more daring. We feel that virtual reality advertising is something to embrace. If it is used correctly, marketers won’t simply bombard users with ads. Rather, there is the opportunity for brands to immerse players in creative and unique virtual worlds, allowing consumers to experience their products, properties and services in new ways.
Win Marketing is looking forward to the possibility of using virtual reality in our future marketing campaigns. For more information on our creative campaigns and marketing strategies, visit Win Marketing’s website or give us a call at: +44(0)1509 265890.
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