Marketing Trends for 2014
2014 will be an exciting year for the marketing industry. Last year, we saw the emergence of new technology and social networks – and this year, we will see them put to use as effective and valuable marketing tools.
Content Marketing
In 2014, a greater emphasis will be placed on creative, high-quality as a marketing tool. Since Google’s new Hummingbird Algorithm encourages marketers to create authoritative content, brands will begin investing more time and effort into their website copy and blogs. Websites without quality content will get left behind and lose rankings. So, it is important to set yourself apart from your competition with unique and informative content with professional copywriting.
Brand Loyalty
According to Marketing Profs, 63% of companies believe that new customer acquisition is their most important marketing goal. However, loyal, returning customers drive 80% of a brand’s sales. More and more companies are beginning to see the value in encouraging brand loyalty, and 2014 will see a greater emphasis on loyalty marketing. Regular promotions, loyalty programs and coupons are all valuable tools that encourage customers to be loyal to a particular brand.
Social Media Diversification
For years, Facebook and Twitter dominated social media marketing. In 2013, we saw several other social networks emerge as valuable marketing tools – including Vine, Instagram and Pinterest. These networks allow brands to reach out to their target audience in a number of different ways, driving traffic to their websites and creating sales. In 2014, we will see a greater shift towards social networking diversification. So, now is the time to start considering how to incorporate Pinterest and Vine into your social media marketing campaigns.
Multimedia Print Ads
Towards the end of 2013, Motorola gave us a sneak preview of the innovative new direction for print marketing. The brand’s new interactive print ad allows readers to change the colour of the new Moto X smartphone. The ad not only showcases Motorola’s new phone but also boosts the company brand identity.
Check out the ad:
In 2014, we will see brands getting much more creative with their direct mail marketing and print advertisements. Motorola certainly set the bar high, and consumers will be on the lookout for innovative print ads that utilise multimedia capabilities.
This is going to be a thrilling year for marketing. Put these trends use effectively in your advertising campaigns with the help of Win Marketing. Give us a call at 01509 265890 or visit our website.
2014 will be an exciting year for the marketing industry. Last year, we saw the emergence of new technology and social networks – and this year, we will see them put to use as effective and valuable marketing tools.
Content Marketing
In 2014, a greater emphasis will be placed on creative, high-quality as a marketing tool. Since Google’s new Hummingbird Algorithm encourages marketers to create authoritative content, brands will begin investing more time and effort into their website copy and blogs. Websites without quality content will get left behind and lose rankings. So, it is important to set yourself apart from your competition with unique and informative content with professional copywriting.
Brand Loyalty
According to Marketing Profs, 63% of companies believe that new customer acquisition is their most important marketing goal. However, loyal, returning customers drive 80% of a brand’s sales. More and more companies are beginning to see the value in encouraging brand loyalty, and 2014 will see a greater emphasis on loyalty marketing. Regular promotions, loyalty programs and coupons are all valuable tools that encourage customers to be loyal to a particular brand.
Social Media Diversification
For years, Facebook and Twitter dominated social media marketing. In 2013, we saw several other social networks emerge as valuable marketing tools – including Vine, Instagram and Pinterest. These networks allow brands to reach out to their target audience in a number of different ways, driving traffic to their websites and creating sales. In 2014, we will see a greater shift towards social networking diversification. So, now is the time to start considering how to incorporate Pinterest and Vine into your social media marketing campaigns.
Multimedia Print Ads
Towards the end of 2013, Motorola gave us a sneak preview of the innovative new direction for print marketing. The brand’s new interactive print ad allows readers to change the colour of the new Moto X smartphone. The ad not only showcases Motorola’s new phone but also boosts the company brand identity.
Check out the ad:
In 2014, we will see brands getting much more creative with their direct mail marketing and print advertisements. Motorola certainly set the bar high, and consumers will be on the lookout for innovative print ads that utilise multimedia capabilities.
This is going to be a thrilling year for marketing. Put these trends use effectively in your advertising campaigns with the help of Win Marketing. Give us a call at 01509 265890 or visit our website.
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