Mobile Advertising To Overtake Traditional Ad Spending
2014 will be a remarkable year for the mobile advertising market in the United Kingdom. According to reports, this will be the first year that mobile advertising spending will overtake newspaper ad revenue, marking a significant shift in the marketing world. So, it is important to begin looking ad mobile advertising opportunities.
According to eMarketer, mobile ad spending will increase by 90% in 2014 to £2.26 billion. Spending on mobile ads will account for 15.1% of total media spending, compared to 13.8% of spending on newspaper ads. By next year, eMarketer predicts that mobile ads will account for 21% of all media spending.
Mobile marketing will continue to thrive and overtake other advertising media. In 2016, spending on television ads will drop to 23.1% of total media spending while mobile’s share increases to 26.2%. By 2017, mobile is predicted to become the largest ad channel in the United Kingdom.
These statistics are representative of the shift in media users. People are leaving their laptops at home and becoming increasingly reliant on their smartphones and tablets. As such, mobile devices are the ideal target for web marketers.
So, now is the time to get involved in the mobile advertising market as it becomes increasingly important to incorporate mobile ads into your internet marketing strategy. You can start by investing in Facebook advertisements, which will ensure that your brand’s ads are included in the newsfeeds of both desktop and mobile Facebook users.
It is also a good idea to explore advertising via mobile content that is available on iTunes and the Google Play Store. Using Google’s Display Network, you can reach the ever-expanding audience of mobile app users by ensuring that your ads appear in games and other widely used applications.
For more information on how to optimise your mobile advertising strategy, visit Win Marketing’s Web Marketing page or give us a call at +44(0)1509 265890.
2014 will be a remarkable year for the mobile advertising market in the United Kingdom. According to reports, this will be the first year that mobile advertising spending will overtake newspaper ad revenue, marking a significant shift in the marketing world. So, it is important to begin looking ad mobile advertising opportunities.
According to eMarketer, mobile ad spending will increase by 90% in 2014 to £2.26 billion. Spending on mobile ads will account for 15.1% of total media spending, compared to 13.8% of spending on newspaper ads. By next year, eMarketer predicts that mobile ads will account for 21% of all media spending.
Mobile marketing will continue to thrive and overtake other advertising media. In 2016, spending on television ads will drop to 23.1% of total media spending while mobile’s share increases to 26.2%. By 2017, mobile is predicted to become the largest ad channel in the United Kingdom.
These statistics are representative of the shift in media users. People are leaving their laptops at home and becoming increasingly reliant on their smartphones and tablets. As such, mobile devices are the ideal target for web marketers.
So, now is the time to get involved in the mobile advertising market as it becomes increasingly important to incorporate mobile ads into your internet marketing strategy. You can start by investing in Facebook advertisements, which will ensure that your brand’s ads are included in the newsfeeds of both desktop and mobile Facebook users.
It is also a good idea to explore advertising via mobile content that is available on iTunes and the Google Play Store. Using Google’s Display Network, you can reach the ever-expanding audience of mobile app users by ensuring that your ads appear in games and other widely used applications.
For more information on how to optimise your mobile advertising strategy, visit Win Marketing’s Web Marketing page or give us a call at +44(0)1509 265890.
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