Optimise Your Email Marketing for Mobile
Nearly every person who owns a smartphone or tablet computer uses their device to access emails. So, it is becoming increasingly important that email newsletters cater to mobile devices.
According to Win Marketing’s web marketing statistics, there has been a significant increase in mobile users opening e-mail marketing material. From 2010 to 2012, we have seen a 7% increase in the number of recipients who have opened the emails from their mobile phones and tablet computers. We anticipate that this trend will continue upwards in the future, so it is important to ensure that your e-mail marketing campaigns are optimised for viewing on mobile devices.
Very rarely are mobile devices made equally, so it is a good idea to test your design on multiple devices. Open the email on tablets and smartphones belonging to everyone in the office to ensure consistency. There is no need to create multiple versions of the same campaign; just ensure that the same design will look great on multiple devices.
Speed is key with all forms of online communication, and this is especially true in the mobile market. Smartphone and tablet users will not stick around and wait longer than a few seconds for an email to open, so it is important that your images load quickly. Be sure that they are small in size and won’t use up much bandwidth.
It is important to take into consideration the small screen size on mobile devices, and tailor your content accordingly. Get your message across in a few sentences so that the reader is hooked quickly and does not have to scroll on their device to get to the point.
Win Marketing can help you optimise your email marketing for mobile devices. Visit our website or contact a team member at +44(0)1509 265890 for more information.
Nearly every person who owns a smartphone or tablet computer uses their device to access emails. So, it is becoming increasingly important that email newsletters cater to mobile devices.
According to Win Marketing’s web marketing statistics, there has been a significant increase in mobile users opening e-mail marketing material. From 2010 to 2012, we have seen a 7% increase in the number of recipients who have opened the emails from their mobile phones and tablet computers. We anticipate that this trend will continue upwards in the future, so it is important to ensure that your e-mail marketing campaigns are optimised for viewing on mobile devices.
Very rarely are mobile devices made equally, so it is a good idea to test your design on multiple devices. Open the email on tablets and smartphones belonging to everyone in the office to ensure consistency. There is no need to create multiple versions of the same campaign; just ensure that the same design will look great on multiple devices.
Speed is key with all forms of online communication, and this is especially true in the mobile market. Smartphone and tablet users will not stick around and wait longer than a few seconds for an email to open, so it is important that your images load quickly. Be sure that they are small in size and won’t use up much bandwidth.
It is important to take into consideration the small screen size on mobile devices, and tailor your content accordingly. Get your message across in a few sentences so that the reader is hooked quickly and does not have to scroll on their device to get to the point.
Win Marketing can help you optimise your email marketing for mobile devices. Visit our website or contact a team member at +44(0)1509 265890 for more information.
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