Ponderings on Google, and…bread: Copywriting for web
When you copywrite, remember to write for TWO audiences: The Search Engine, and The Potential Customer.
Writing in technical terms not necessarily work for your customer.
Mmmm bread, making me hungry now! So – if you make bread, your customer probably won’t understand the in-depth process you use to make bread, the tools and the exact measurements etc. They want to know that the bread is fresh, that it tastes great, that it’s the most amazing bread ever!
The search engine wants to know that you do, in fact make the most amazing bread ever, so making your the text you use on the bread website needs to reflect this.
Your customer probably won’t type into Google ‘bread making process’ when they want to buy some bread, but they might type in ‘fresh bread to buy online’
Apply to your products and services, and you’ll be making the text on your website work a lot harder for you than it might be doing at the moment 🙂
If you need support with writing for your website, perhaps give us a call (01509 265 890) and see how our team can help make your web text really work for you
When you copywrite, remember to write for TWO audiences: The Search Engine, and The Potential Customer.
Writing in technical terms not necessarily work for your customer.
Mmmm bread, making me hungry now! So – if you make bread, your customer probably won’t understand the in-depth process you use to make bread, the tools and the exact measurements etc. They want to know that the bread is fresh, that it tastes great, that it’s the most amazing bread ever!
The search engine wants to know that you do, in fact make the most amazing bread ever, so making your the text you use on the bread website needs to reflect this.
Your customer probably won’t type into Google ‘bread making process’ when they want to buy some bread, but they might type in ‘fresh bread to buy online’
Apply to your products and services, and you’ll be making the text on your website work a lot harder for you than it might be doing at the moment 🙂
If you need support with writing for your website, perhaps give us a call (01509 265 890) and see how our team can help make your web text really work for you
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