SEO Performance Is Based On Content Quality
Last week, Win Marketing’s web marketing team attended eBusiness Club’s Online Marketing Conference and Expo. While there, we gained some useful insights about the state of Search Engine Optimisation as well as how we can use content to boost visibility and SEO rankings.
A talk by Susan Hallam (@susanhallam), Managing Director of Hallam Internet, confirmed our knowledge that content continues to reign supreme in the world of online marketing. Gone are the days of link building. This is an era in which brands must rely on quality, authoritative content in order to drive traffic to their sites and increase their visibility.
Another interesting phenomenon is the ‘Guest Post Apocalypse’, as named by Ian Lockwood (@ianlockwood), Founding Director of Boom Online Marketing. He stated that Google now looks down upon Guest Blogging, and will penalise any site that is caught doing so. Rather than writing blogs on other sites to obtain a backlink, create content on your own site that is so engaging and unique that bloggers will link to it organically.
As such, it is important to write for humans – not robots. Content should be interesting and valuable, ensuring that the reader takes something away with them after reading your blogs. When you write your blogs, make sure that you’re bringing something new to the table, so that your content stands out from the competition. It is more likely that readers will then share your content, and Google will pick up on your value to consumers.
In that same vein, anchor text should also be organic. It is rare that someone would link to a post using commercial keywords. It is more likely that the anchor text would be the name of the website, the title of the sourced blog post or even simply the URL. Google will notice this, and identify sites that are using unnatural anchor text.
Win Marketing’s copywriting team is experienced in creating content that is authoritative and engaging across a variety of industry sectors. We regularly write blogs for clients in the construction, health and safety, engineering and leisure sectors and the lessons must be applied – writing interesting content that relevant people will find useful. For more information on how you can optimise your content to boost your website rankings, visit our Copywriting page or call us at: +44(0)1509 265890.
Last week, Win Marketing’s web marketing team attended eBusiness Club’s Online Marketing Conference and Expo. While there, we gained some useful insights about the state of Search Engine Optimisation as well as how we can use content to boost visibility and SEO rankings.
A talk by Susan Hallam (@susanhallam), Managing Director of Hallam Internet, confirmed our knowledge that content continues to reign supreme in the world of online marketing. Gone are the days of link building. This is an era in which brands must rely on quality, authoritative content in order to drive traffic to their sites and increase their visibility.
Another interesting phenomenon is the ‘Guest Post Apocalypse’, as named by Ian Lockwood (@ianlockwood), Founding Director of Boom Online Marketing. He stated that Google now looks down upon Guest Blogging, and will penalise any site that is caught doing so. Rather than writing blogs on other sites to obtain a backlink, create content on your own site that is so engaging and unique that bloggers will link to it organically.
As such, it is important to write for humans – not robots. Content should be interesting and valuable, ensuring that the reader takes something away with them after reading your blogs. When you write your blogs, make sure that you’re bringing something new to the table, so that your content stands out from the competition. It is more likely that readers will then share your content, and Google will pick up on your value to consumers.
In that same vein, anchor text should also be organic. It is rare that someone would link to a post using commercial keywords. It is more likely that the anchor text would be the name of the website, the title of the sourced blog post or even simply the URL. Google will notice this, and identify sites that are using unnatural anchor text.
Win Marketing’s copywriting team is experienced in creating content that is authoritative and engaging across a variety of industry sectors. We regularly write blogs for clients in the construction, health and safety, engineering and leisure sectors and the lessons must be applied – writing interesting content that relevant people will find useful. For more information on how you can optimise your content to boost your website rankings, visit our Copywriting page or call us at: +44(0)1509 265890.
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