Win Marketing Training Teaches Best Communication Practices
Effective communication is of the utmost importance in any successful marketing campaign. It is not only crucial for marketers to broadcast their branding message; it is also important to ensure that their target audience understands what they are trying to say. The same is true for interpersonal communications, and Win Marketing MD, Ann Goodwin recently held a training course to help clients communicate effectively within their organization across all stakeholders.
The training was required for staff from a company which has offices in several countries including: Romania, Russia and the United Kingdom. While communication barriers are encountered in everyday interactions, it is especially easy for ideas to get lost in translation. So, it is very important that this particular client’s staff members are familiar with the best practices to ensure successful communication to help them deliver customer satisfaction.
Too often, people believe they have communicated as they have ‘told’ someone something.
The training provided by Ann helped delegates understand the characteristics of good communication which would help them get their messages across more clearly when speaking with colleagues, managers and customers. The process of communication relies on the sender considering the person he is sending the message to, composing the message in a format and level, which will ensure understanding, using the relevant media and method to send the message, checking for understanding and gaining feedback. The old saying so often heard in the old movies, “message, received and understood” is an excellent mantra to use when wanting to ensure effective communication.
This bespoke internal communications skills training course also pinpointed barriers that restrict communication. Delegates noted how important it is to overcome these barriers such as closed questions, various types of ‘noise’ and the sender making assumptions. For example, delegates realised how much they tend to assume when communicating to another person. For example, they assumed a level of knowledge and understanding of local colloquialisms. Another barrier that delegates admitted to was sending emails when making a phone call would be a more effective means of communication as it provides a direct clarification of understanding and gives immediate feedback. Through completing group exercises and witnessing functional examples, the group was able to really understand the communication barriers that stop them from communicating effectively.
“Communication is not just about speaking,” Ann says. “It’s about ensuring that your message is received and understood”.
The delegates were very pleased with the training, stating that it opened their eyes to many ineffective practices that were inhibiting their communication skills – both in the workplace and at home. They can now go back to their different offices with the confidence and understanding to ensure they effectively communicate with their colleagues, suppliers and customers.
“The course helped me to avoid miscommunications and understand how a positive approach, eye-contact and open questions can aid effective communication,” one delegate stated.
Effective communication practices are valuable for interpersonal relations as well as in the successful implementation of effective marketing campaigns. Ensure that your staff are getting your message across successfully. Consider a review of your internal communications and perhaps consider the benefits a bespoke communications training programme can bring to your organisation.
Find out more about Win Marketing’s training courses by giving us a call at 01509 265890 or visiting our Internal Communications page.
Effective communication is of the utmost importance in any successful marketing campaign. It is not only crucial for marketers to broadcast their branding message; it is also important to ensure that their target audience understands what they are trying to say. The same is true for interpersonal communications, and Win Marketing MD, Ann Goodwin recently held a training course to help clients communicate effectively within their organization across all stakeholders.
The training was required for staff from a company which has offices in several countries including: Romania, Russia and the United Kingdom. While communication barriers are encountered in everyday interactions, it is especially easy for ideas to get lost in translation. So, it is very important that this particular client’s staff members are familiar with the best practices to ensure successful communication to help them deliver customer satisfaction.
Too often, people believe they have communicated as they have ‘told’ someone something.
The training provided by Ann helped delegates understand the characteristics of good communication which would help them get their messages across more clearly when speaking with colleagues, managers and customers. The process of communication relies on the sender considering the person he is sending the message to, composing the message in a format and level, which will ensure understanding, using the relevant media and method to send the message, checking for understanding and gaining feedback. The old saying so often heard in the old movies, “message, received and understood” is an excellent mantra to use when wanting to ensure effective communication.
This bespoke internal communications skills training course also pinpointed barriers that restrict communication. Delegates noted how important it is to overcome these barriers such as closed questions, various types of ‘noise’ and the sender making assumptions. For example, delegates realised how much they tend to assume when communicating to another person. For example, they assumed a level of knowledge and understanding of local colloquialisms. Another barrier that delegates admitted to was sending emails when making a phone call would be a more effective means of communication as it provides a direct clarification of understanding and gives immediate feedback. Through completing group exercises and witnessing functional examples, the group was able to really understand the communication barriers that stop them from communicating effectively.
“Communication is not just about speaking,” Ann says. “It’s about ensuring that your message is received and understood”.
The delegates were very pleased with the training, stating that it opened their eyes to many ineffective practices that were inhibiting their communication skills – both in the workplace and at home. They can now go back to their different offices with the confidence and understanding to ensure they effectively communicate with their colleagues, suppliers and customers.
“The course helped me to avoid miscommunications and understand how a positive approach, eye-contact and open questions can aid effective communication,” one delegate stated.
Effective communication practices are valuable for interpersonal relations as well as in the successful implementation of effective marketing campaigns. Ensure that your staff are getting your message across successfully. Consider a review of your internal communications and perhaps consider the benefits a bespoke communications training programme can bring to your organisation.
Find out more about Win Marketing’s training courses by giving us a call at 01509 265890 or visiting our Internal Communications page.
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