Win Marketing’s Branding Story
Every company needs to have a brand strategy that is reflective of their identity and mission to help set them apart from the competition. When Ann started Win Marketing 15 years ago, she gave careful consideration to the name and logo to ensure that the physical branding would reflect her company’s mission of using marketing to help clients build winning businesses.
The Name
Starting out, the original name was ‘Goodwin Strategic Marketers’. The name was not quite catchy enough, and it only really applied when Ann was by herself. As the company expanded, she wanted a name that would represent the team she was developing and the direction that they were headed in.
She shortened down her surname into the shorter and more memorable ‘Win Marketing’. It also represented her positive approach to marketing that helps her clients ‘win’. As a dedicated fan of sport, the notion of winning has always been important to Ann. She has applied it to the mission of Win Marketing, helping her clients creating winning businesses through marketing.
“To be successful in marketing means a genuine win:win scenario for our clients, their customers and ourselves,” Ann says. “If our clients and their customers are happy then obviously we will win in the long run as well”.
The Logo
In the Win Marketing logo, the brand is symbolised by an arrow. This is meant to represent Porter’s Marketing Triangle, which emphasises the importance of having a focused marketing strategy. As such, the arrow in our logo represents Win Marketing’s goal of ensuring that clients are focused and going in the right direction when meeting their objectives.
The logo was developed with lowercase letters to make it easier to read. It also allowed for a strong and simple ‘WIN’ to be placed alongside the word ‘Marketing’.
The Colours
Win Marketing’s trademark purple colour scheme was borne of Ann’s desire to do something different. She recognised that many businesses use red and blue as their corporate colours, and she wanted something unique that was also strong and creative.
Ann was used to seeing a lot of purple in her everyday life, since it was her daughter’s favourite colour. She felt that purple made a statement, helping Win Marketing to stand out from the crowd.
Just like we have done with our own brand, Win Marketing can help you develop a successful brand strategy for your company. For more information, view our Branding page or give us a call at: 01509 265 890.
Every company needs to have a brand strategy that is reflective of their identity and mission to help set them apart from the competition. When Ann started Win Marketing 15 years ago, she gave careful consideration to the name and logo to ensure that the physical branding would reflect her company’s mission of using marketing to help clients build winning businesses.
The Name
Starting out, the original name was ‘Goodwin Strategic Marketers’. The name was not quite catchy enough, and it only really applied when Ann was by herself. As the company expanded, she wanted a name that would represent the team she was developing and the direction that they were headed in.
She shortened down her surname into the shorter and more memorable ‘Win Marketing’. It also represented her positive approach to marketing that helps her clients ‘win’. As a dedicated fan of sport, the notion of winning has always been important to Ann. She has applied it to the mission of Win Marketing, helping her clients creating winning businesses through marketing.
“To be successful in marketing means a genuine win:win scenario for our clients, their customers and ourselves,” Ann says. “If our clients and their customers are happy then obviously we will win in the long run as well”.
The Logo
In the Win Marketing logo, the brand is symbolised by an arrow. This is meant to represent Porter’s Marketing Triangle, which emphasises the importance of having a focused marketing strategy. As such, the arrow in our logo represents Win Marketing’s goal of ensuring that clients are focused and going in the right direction when meeting their objectives.
The logo was developed with lowercase letters to make it easier to read. It also allowed for a strong and simple ‘WIN’ to be placed alongside the word ‘Marketing’.
The Colours
Win Marketing’s trademark purple colour scheme was borne of Ann’s desire to do something different. She recognised that many businesses use red and blue as their corporate colours, and she wanted something unique that was also strong and creative.
Ann was used to seeing a lot of purple in her everyday life, since it was her daughter’s favourite colour. She felt that purple made a statement, helping Win Marketing to stand out from the crowd.
Just like we have done with our own brand, Win Marketing can help you develop a successful brand strategy for your company. For more information, view our Branding page or give us a call at: 01509 265 890.
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