Women working in Saudi Arabia
The team at Win Marketing was invited by the Islamic Development Bank (IDB) to support their Islamic Research and Training Institute (IRTI) and help them to develop their international strategic marketing. Ann Goodwin and Sandra Lawes visited Jeddah, in the Kingdom of Saudi Arabia to conduct market research and develop their marketing strategy.
The President and the senior management of IDB were pleased with the results and the IRTI management are now working on a process of implementing the strategy. After visiting Saudi Arabia a few times, Ann had to quickly learn, understand and accept the unique Saudi culture including wearing an Abaya. Ann feels privileged to have gained a greater understanding and knowledge of the culture and in particular an insight into women working in the Kingdom.
If anyone is interested in developing their international marketing strategy they should contact the Win Marketing team on +44 1509 265890. If anyone has any comments or advice for women working in Saudi that they would like to share please email a.goodwin@winmarketing.co.uk
The team at Win Marketing was invited by the Islamic Development Bank (IDB) to support their Islamic Research and Training Institute (IRTI) and help them to develop their international strategic marketing. Ann Goodwin and Sandra Lawes visited Jeddah, in the Kingdom of Saudi Arabia to conduct market research and develop their marketing strategy.
The President and the senior management of IDB were pleased with the results and the IRTI management are now working on a process of implementing the strategy. After visiting Saudi Arabia a few times, Ann had to quickly learn, understand and accept the unique Saudi culture including wearing an Abaya. Ann feels privileged to have gained a greater understanding and knowledge of the culture and in particular an insight into women working in the Kingdom.
If anyone is interested in developing their international marketing strategy they should contact the Win Marketing team on +44 1509 265890. If anyone has any comments or advice for women working in Saudi that they would like to share please email a.goodwin@winmarketing.co.uk
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