Search Engine Optimisation
Get your audience in front of your website
Driving traffic to your website is fundamental. If you cannot be found by search engines you will not be found by your target audience.
Search engine optimisation, or SEO, is more than just putting a few key words throughout your website here and there on a one off basis and hoping the major search engines will find you.
There are many tools which can help when optimising your website, but the most important tool available is TIME.
SEO is about updating your website, checking back to see what worked and what didn’t, which keywords worked and which didn’t, what else can be done to help get you ahead of your competitors in the all important battle for that top spot in search engine ranks. It’s an area of web marketing that many companies want to improve, but often don’t seem to find the time to do it.
At Win Marketing, we make it a regular priority to review, monitor and make recommendations on the optimisation of our clients’ websites. When people talk of SEO, they talk in terms like ‘keywords’, ‘alt tags’, ‘H1’s’, ‘metadata’, ‘titles’, ‘descriptions’, ‘internal links’, ‘back links’ and so forth. We wouldn’t blame you for being confused or not wanting to take on such a task, or perhaps, like many busy people in organisations, you just don’t have the time!
Win Marketing offers a FREE website analysis and audit for organisations looking to understand how their website could be working better for them
We work with some of the country’s leading SEO experts. We have gained knowledge from tried and tested marketing techniques, fused together with the latest technology expertise can help drive traffic to your website through a number of tactics, including:
On-page SEO
This is work done on your website – inputting keywords in the right places and ensuring search engines have everything they need to find you under the right phrases. Ensuring all images have hidden ‘captions’ within the code, and that your headings and page titles all include the right key word for that page, but that they also make sense when read by a human being.
Off-page SEO
This is creating the right quality of links to your website – the more links you have coming to your website, the better the search engines rank you – especially if those websites are highly ranked themselves – so it’s time to get on directories, forums, blogs and tapping up your clients and contacts for links.
Social Media Marketing
Social media is about more than the odd tweet or Facebook post, it is about developing relationships online. It is about having and maintaining regular dialogue, sharing useful information. It is also a great tactic within SEO – the more you get involved, the more interested people will become in your brand and will follow to your website for more information about you and your organisation
Blogging/News
Like social media, blogging is about more than just the odd update to your website about a product update or the latest office party. Blogging is a way to engage with your audience in a more personable way than through corporate information. It is a way to share information and hints/tips online. This positions you as an expert in your field. When blogs are written, not only should they be updated on to your own website, but they should be posted as responses to relevant news articles or other blogs, and emailed to news websites in your sector, along with being shared on your facebook, Twitter, LinkedIn etc.
Regular Web Updating
This is another way to drive traffic to your website. The more your website is updated, the more people have a reason to come back and check your site, and search engines like a regularly updated website. Ideally, your website should be updated on a daily basis.
