Healthcare Marketing

The team at Win Marketing has extensive experience of marketing to the healthcare industry. From conducting market research and focus groups, developing marketing strategies and providing general marketing communication support, Win Marketing has got involved in many areas of marketing for healthcare organisations.

Healthcare marketing for Win Marketing has included working with clients, including manufacturers and suppliers of healthcare products, NHS Trusts and private healthcare practices.

Healthcare marketing projects have included:

• Strategic healthcare marketing for NHS Trusts
• Strategic communication workshops to formulate brand values, key messages, target audiences and positioning.
• Developing the communications strategy and public relations (PR) plans
• Communication strategy for Foundation Trust status
• Market research including feasibility studies, desk research, focus groups, telephone and face to face interviews
• Developing brand image, corporate identity, designing logos and straplines
• Website design and website development including copywriting for web, design and building sites in English and international languages
• Managing negative PR situations and developing the crisis PR plan for Rampton high security hospital
• General PR and stakeholder communication support – Annual reports, newsletters, media relations
• Email marketing support including e-shots, e-newsletters for healthcare
• Social Media marketing- developing social media strategy and supporting with social media implementation
• Event Management and facilitation focus groups, AGMs, special events
• Training & development in communication
• Video production

Case studies related to NHS and healthcare marketing

• Active Aims
• Ansel
• Hill-Rom
• Nottinghamshire Healthcare NHS Trust

NHS and Healthcare marketing clients

Below is a sample of clients we have supported in the Healthcare Marketing environment both for NHS Trusts and private sector companies:

• Ansel Group
• Cardiff and Vale NHS Trust
• Berks & Bucks NHS Trust
• Chesterfield and North Derbyshire PCT
• Chiltern Invadex
• Clensi Care
• Fisons
• Formula First
• Hill-Rom
• Medequip
• Medinnova
• Medstrom
• Profeta
• Nottinghamshire Healthcare NHS Trust
• Royal Free Hospital London
• St Mary’s NHS Trust
• Tower Hamlets PCT
• University Hospital Wales, Cardiff

The team at Win Marketing has extensive experience of marketing to the healthcare industry.

If you need support in any aspect of healthcare marketing and communication please contact one of our specialists for a no obligation FREE consultation on 01509 265890 or contact us.